Rice - Western Asia | Statista Market Forecast

Revenue in the Rice market amounts to US$6.18bn in 2024. The market is expected to grow annually by 4.19% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$27.78 are generated in 2024.
In the Rice market, volume is expected to amount to 3.01bn kg by 2029. The Rice market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Rice market is expected to amount to 12.4kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market in Western Asia is experiencing slow growth due to factors such as limited land for cultivation and high production costs. However, increasing demand for healthier food options and convenience of online marketplaces may impact the market's growth rate in the future.

Customer preferences: As consumers become more health-conscious, there has been a noticeable shift towards alternative grains in the Rice Market of the Bread & Cereal Products Market. With growing awareness about the nutritional benefits of ancient grains like quinoa and amaranth, demand for these products has skyrocketed. Additionally, the rise in vegan and gluten-free diets has also contributed to the increasing popularity of alternative grains. This trend is expected to continue as consumers look for healthier and more sustainable food options.

Trends in the market: In the Rice Market of the Bread & Cereal Products Market within The Food market, there is a growing trend of consumers opting for healthier and more sustainable options. This has led to an increase in demand for organic and non-GMO rice products. Additionally, there is a rising interest in specialty rice varieties, such as black rice and wild rice. These trends are significant as they reflect a shift towards more conscious consumer choices and have implications for industry stakeholders to adapt and innovate in order to meet these changing preferences.

Local special circumstances: In Western Asia, rice is a staple food and an integral part of the local cuisine. Its consumption is deeply rooted in cultural and religious traditions, making it a significant market in the region. Additionally, the geographical landscape of Western Asia, with its diverse terrain and climate, allows for the cultivation of different varieties of rice, catering to the diverse preferences of the local population. Furthermore, government regulations and subsidies play a crucial role in the pricing and distribution of rice, making it a highly regulated market with unique dynamics.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market is influenced by various macroeconomic factors, including global economic trends, national economic health, fiscal policies, and other relevant financial indicators. For instance, the increasing global demand for rice as a staple food, combined with favorable trade policies and government subsidies, has led to a steady growth in the rice market. Additionally, the rising population and changing dietary preferences in Western Asia have also contributed to the growth of the rice market. Furthermore, investments in modern farming techniques and infrastructure have led to improved production and supply, supporting the market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.