Rice - Oman | Statista Market Forecast

Revenue in the Rice market amounts to US$20.88m in 2024. The market is expected to grow annually by 3.86% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$4.43 are generated in 2024.
In the Rice market, volume is expected to amount to 10.64m kg by 2029. The Rice market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Rice market is expected to amount to 2.1kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market within The Food market in Oman has been experiencing minimal growth due to various factors such as changing consumer preferences, fluctuating prices, and limited production capabilities. Despite these challenges, the market continues to grow, driven by the convenience and health benefits offered by rice consumption.

Customer preferences: In Oman, the Rice Market of the Bread & Cereal Products Market within The Food market is witnessing a growing demand for healthier and more nutritious options. This is driven by a shift towards healthier eating habits and a rising awareness of the importance of a balanced diet. As a result, there has been an increase in the consumption of whole grain and organic rice varieties, as well as a demand for gluten-free options. Additionally, the growing influence of Western cuisine and the popularity of international food trends have also contributed to the diversification of the rice market in Oman.

Trends in the market: In Oman, there is a growing demand for high-quality rice, driven by the increasing health consciousness and changing dietary preferences of consumers. This trend is expected to continue, with a focus on organic and whole grain rice varieties. Moreover, the government's initiatives to promote domestic rice production and reduce reliance on imports are likely to boost the domestic rice market. This presents opportunities for industry stakeholders to tap into this growing market segment and cater to the evolving needs of consumers.

Local special circumstances: In Oman, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's geographical location and cultural preferences. Being a coastal country, Oman has easy access to a variety of rice varieties, including basmati and jasmine, which are popular among Omani consumers. Additionally, rice is a staple food in Omani cuisine, with dishes like biryani and machboos being widely consumed. The government's efforts to promote local agriculture and reduce dependence on imports have also contributed to the growth of the rice market in Oman.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Oman is influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. As a country heavily reliant on oil exports, Oman's economy is impacted by fluctuations in global oil prices. In recent years, declining oil prices have led to slower economic growth and reduced consumer spending power, resulting in a decrease in demand for rice products. Additionally, government policies aimed at reducing reliance on oil and diversifying the economy have also affected market performance. However, the country's growing population and increasing consumer preference for healthier food options are expected to drive the demand for rice products in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.