Rice - Jordan | Statista Market Forecast

Revenue in the Rice market amounts to US$78.05m in 2024. The market is expected to grow annually by 4.58% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$6.86 are generated in 2024.
In the Rice market, volume is expected to amount to 52.24m kg by 2029. The Rice market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Rice market is expected to amount to 4.1kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market in Jordan has seen minimal growth due to factors such as limited production capabilities, high import costs, and a lack of government support. Despite these challenges, the demand for rice remains steady due to its staple food status in the region. This can be attributed to the increasing population and rising purchasing power of consumers. However, the growth rate is affected by the slow adoption of digital technologies and a lack of awareness about online health services in the country.

Customer preferences: In recent years, there has been a growing trend among consumers in Jordan to opt for healthier food choices, including whole grain and organic options. This is driven by a rise in health consciousness and a desire for clean and natural products. As a result, the demand for rice, a staple in the Jordanian diet, has shifted towards brown and basmati varieties, as well as alternatives such as quinoa and couscous. This trend is expected to continue as more consumers prioritize nutrition and wellness in their food choices.

Trends in the market: In Jordan, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a significant shift towards healthier options, with a focus on organic and whole grain products. This trend is driven by increasing consumer awareness of the health benefits of these products, as well as government initiatives to promote healthy eating. In addition, there is a growing demand for convenience and ready-to-cook rice products, as busy consumers seek convenient meal options. These trends have implications for industry stakeholders, who must adapt to changing consumer preferences and invest in innovative product offerings to maintain a competitive edge in the market.

Local special circumstances: In Jordan, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's arid climate and limited water resources. This has led to a focus on sustainable agriculture and the use of advanced irrigation techniques. Additionally, the local culture places a high emphasis on the consumption of rice, making it a staple food in many dishes. This has resulted in a highly competitive market with a wide variety of rice varieties and brands available to consumers. Furthermore, the government has implemented strict regulations on food imports, creating opportunities for domestic rice producers to thrive in the market. These unique factors contribute to the dynamic and ever-evolving nature of the rice market in Jordan.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Jordan is influenced by various macroeconomic factors. The country's strong economic growth, favorable investment climate, and increasing demand for premium quality rice are driving the growth of the market. In addition, the government's support for agricultural development and infrastructure improvements has led to increased production and export of rice. On a global level, the rising popularity of gluten-free diets and health-conscious consumers are also contributing to the growth of the rice market. Furthermore, the increasing urbanization and changing dietary habits in the region are expected to further boost the demand for rice products in Jordan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.