Rice - Central Asia | Statista Market Forecast

Revenue in the Rice market amounts to US$491.60m in 2024. The market is expected to grow annually by 7.75% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$6.20 are generated in 2024.
In the Rice market, volume is expected to amount to 653.60m kg by 2029. The Rice market is expected to show a volume growth of 3.6% in 2025.0.
The average volume per person in the Rice market is expected to amount to 7.3kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market in Central Asia is experiencing subdued growth, influenced by factors such as low consumer awareness and limited online availability. Despite this, the market is steadily growing due to the increasing demand for healthy and convenient food options.

Customer preferences: Consumers in Central Asia are increasingly gravitating towards healthier and more diverse food options, leading to a rise in demand for organic and gluten-free rice products. This trend is driven by a growing awareness of health and wellness, as well as a desire for variety in diets. Furthermore, the region's expanding middle class and urbanization have also resulted in a preference for convenience and ease of preparation, prompting a surge in the sales of pre-packaged and ready-to-eat rice products.

Trends in the market: In Central Asia, the Rice Market of the Bread & Cereal Products Market within The Food market is seeing a shift towards healthier rice options, such as brown rice and wild rice, as consumers become more health-conscious. This trend is driven by an increase in chronic diseases and a growing demand for organic and natural foods. Additionally, there is a rising trend of product differentiation, with companies offering flavored and ready-to-eat rice products. These trends suggest a potential shift towards a more diverse and health-focused rice market in the region, presenting opportunities for industry stakeholders to tap into the growing demand for healthier rice options.

Local special circumstances: In Central Asia, the Rice Market of the Bread & Cereal Products Market within The Food market is influenced by its unique geographical and cultural factors. The region's diverse climate and terrain allow for a variety of rice production methods, resulting in a wide range of rice varieties available in the market. Additionally, the cultural significance of rice as a staple food in Central Asian cuisine drives the demand for high-quality rice, leading to the development of specialized rice markets catering to local preferences. Furthermore, regulatory policies promoting food self-sufficiency and government subsidies for rice production and distribution also shape the dynamics of the Rice Market in Central Asia.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Central Asia is influenced by various macroeconomic factors. These include global economic trends, which can impact the demand for rice in the region. National economic health, such as GDP growth and inflation rates, also play a crucial role in determining the purchasing power of consumers and their ability to afford rice products. Fiscal policies, such as trade agreements and import/export regulations, can also affect the supply and demand dynamics of the rice market. Other relevant financial indicators that impact market performance include currency exchange rates, consumer spending patterns, and government subsidies for agriculture.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.