Pasta - Western Asia

Western Asia

Highlights

Revenue in the Pasta market amounts to US$3.47bn in 2024. The market is expected to grow annually by 5.40% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$15.61 are generated in 2024.
In the Pasta market, volume is expected to amount to 1.40bn kg by 2029. The Pasta market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 5.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta Market in Western Asia is experiencing minimal growth due to factors such as economic instability and changing dietary preferences. However, the rising health consciousness and convenience of online shopping are expected to drive growth in the Bread & Cereal Products Market within The Food market.

Customer preferences: Rising health consciousness among consumers has led to a growing demand for healthier and more nutritious pasta options. This trend has been driven by factors such as the increasing prevalence of diet-related health issues and the rise in vegetarian and vegan diets. As a result, there has been a surge in the production and availability of pasta made from alternative ingredients such as whole grains, legumes, and vegetables. Additionally, there is a growing interest in specialty and artisanal pasta, reflecting a shift towards more premium and unique products in the market.

Trends in the market: In Western Asia, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more diverse options. This trend is driven by increasing consumer awareness of the health benefits of pasta made from alternative grains such as quinoa and chickpea, as well as the demand for gluten-free options. Additionally, there is a growing interest in plant-based and sustainable pasta products, reflecting the global trend towards more environmentally-friendly diets. This trajectory is significant as it presents new opportunities for industry stakeholders to tap into the growing demand for healthier and more diverse options in the Pasta Market. It also poses potential implications for traditional pasta manufacturers, who may need to adjust their product offerings to remain competitive in the evolving market.

Local special circumstances: In Western Asia, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's rich culinary traditions and cultural preferences. The use of local ingredients and spices in pasta dishes sets it apart from other markets. Additionally, strict halal regulations in some countries have led to the development of halal-certified pasta products, catering to the region's large Muslim population. The market is also impacted by the region's climate, with a preference for lighter pasta dishes in hotter regions and heartier dishes in colder regions.

Underlying macroeconomic factors: The growth of the Pasta Market within the Bread & Cereal Products Market is impacted by macroeconomic factors such as consumer preferences, economic stability, and government policies. Countries with a strong focus on promoting healthy eating habits and a stable economic climate are experiencing higher demand for pasta products. Additionally, government initiatives to support sustainable agriculture and promote local production of wheat and other grains used in pasta manufacturing are contributing to market growth. The rising global population and increasing disposable income are also driving the demand for convenient and affordable food options, further fueling the growth of the Pasta Market within The Food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.