Pasta - Jordan | Statista Market Forecast

Pasta - Jordan

Jordan

Highlights

Revenue in the Pasta market amounts to US$114.30m in 2024. The market is expected to grow annually by 7.11% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$10.04 are generated in 2024.
In the Pasta market, volume is expected to amount to 66.14m kg by 2029. The Pasta market is expected to show a volume growth of 4.4% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 4.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta Market in Jordan has seen a slow growth rate due to factors such as low consumer awareness, limited availability of digital technologies, and preference for traditional food options. However, with increasing health consciousness and the convenience of online services, the market is expected to experience a gradual growth in the coming years.

Customer preferences: Consumers in Jordan are increasingly turning to healthier and more diverse pasta options, such as whole wheat and gluten-free pasta, reflecting a growing interest in wellness and dietary restrictions. Furthermore, the rise of the health-conscious population, particularly among younger generations, has led to a demand for organic and natural pasta products. This trend is also influenced by the cultural value placed on fresh and locally sourced ingredients in Jordanian cuisine. As a result, there has been a shift towards artisanal and specialty pasta brands that cater to these preferences.

Trends in the market: In Jordan, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and gluten-free options. This trend is being driven by health-conscious consumers and those with dietary restrictions. Additionally, there is a growing trend of incorporating traditional Jordanian flavors and ingredients into pasta dishes, catering to the local taste preferences. These trends have significant implications for industry stakeholders, as they need to adapt their product offerings and marketing strategies to cater to these shifting consumer preferences. This can also lead to potential opportunities for innovation and growth in the Pasta Market of the Bread & Cereal Products Market within The Food market in Jordan.

Local special circumstances: In Jordan, the Pasta Market of the Bread & Cereal Products Market is heavily influenced by cultural factors. Pasta is a staple food in Jordanian cuisine, with many traditional dishes incorporating it. This has created a high demand for pasta products in the market. Additionally, there are strict halal regulations in Jordan, which affect the ingredients and production processes of pasta. This has led to the emergence of halal-certified pasta products, catering to the large Muslim population in Jordan. These cultural and regulatory factors play a significant role in shaping the dynamics of the Pasta Market in Jordan.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Jordan is heavily influenced by macroeconomic factors such as the country's GDP growth, inflation rate, and government policies. As the overall economy of Jordan continues to grow, the demand for affordable and convenient food options, such as pasta, is also on the rise. Additionally, with the increasing trend of health-conscious consumers, there is a growing demand for healthier pasta options made from whole grains and gluten-free alternatives. Furthermore, government initiatives to promote food security and reduce dependence on imports also play a significant role in shaping the Pasta Market in Jordan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.