Pasta - Central & Western Europe

Central & Western Europe

Highlights

Revenue in the Pasta market amounts to US$11.95bn in 2024. The market is expected to grow annually by 3.28% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$35.62 are generated in 2024.
In the Pasta market, volume is expected to amount to 4.02bn kg by 2029. The Pasta market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 11.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

In Central & Western Europe, the Pasta Market in the Bread & Cereal Products Market within The Food market is experiencing negligible growth. This can be attributed to various factors such as changing consumer preferences, increasing competition, and economic uncertainties. Despite the convenience and popularity of pasta, the growth rate in this market is being impacted by these factors.

Customer preferences: As health and wellness continue to be top priorities for consumers, the demand for healthier pasta options has increased in Central & Western Europe. This trend is driven by a growing interest in plant-based and organic diets, as well as a focus on reducing processed foods. Additionally, there has been a rise in demand for gluten-free and low-carb pasta options, reflecting the influence of dietary restrictions and changing consumer preferences. These shifts highlight the importance of catering to diverse dietary needs and preferences in the evolving pasta market.

Trends in the market: In Central & Western Europe's Pasta Market of the Bread & Cereal Products Market within The Food market, there is a growing trend towards healthier and more diverse pasta options. This includes gluten-free, whole grain, and vegetable-based pastas, as well as alternative protein sources such as legumes. This trend is fueled by the increasing health consciousness among consumers and the rising popularity of plant-based diets. Industry stakeholders are adapting to these trends by introducing new products and investing in innovative production methods. This trajectory is likely to continue as consumers prioritize health and sustainability in their food choices. This shift towards healthier and more diverse pasta options has the potential to disrupt traditional pasta market dynamics and create new opportunities for industry players.

Local special circumstances: In Central and Western Europe, the Pasta Market of the Bread & Cereal Products Market within The Food market is influenced by various local factors. For instance, the region's rich culinary heritage and strong demand for traditional dishes drive the consumption of pasta. Furthermore, strict regulations on food labeling and quality control ensure the high standards of pasta products. In addition, the presence of large pasta manufacturers in the region contributes to its strong market position. These factors make the Pasta Market in Central and Western Europe unique and highly competitive, shaping its dynamics and growth opportunities.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending, trade policies, and agricultural production. Countries with strong consumer spending and favorable trade policies are experiencing higher demand for pasta, while fluctuations in agricultural production can impact the availability and pricing of key ingredients. Additionally, the global rise in health consciousness and demand for healthier food options have also influenced the pasta market, leading to an increase in demand for whole wheat and gluten-free options. Government policies and investments in sustainable agriculture and food production are also driving the growth of the pasta market in certain countries.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.