Other Cereal Products - Western Asia

Revenue in the Other Cereal Products market amounts to US$16.91bn in 2024. The market is expected to grow annually by 5.25% (CAGR 2024-2029).
In global comparison, most revenue is generated Egypt (US$15bn in 2024).
In relation to total population figures, per person revenues of US$75.96 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 5.14bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Other Cereal Products market is expected to amount to 20.8kg in 2024.

Definition:

The Other Cereal Products market covers several products that are made from grains, that are not considered bread, pasta, rice, and breakfast cereals, and include items such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Flour
Semolina
Couscous
Bulgur

Bread and cakes
Pasta
Rice
Breakfast Products
Cookies and crackers
Out-of-home consumption

The Other Cereal Products Market in Western Asia is experiencing minimal growth, impacted by factors such as low consumer health awareness and limited adoption of digital technologies. Convenience of online services may drive future growth.

Customer preferences: The Western Asia region has seen a growing demand for alternative cereal products, such as gluten-free and plant-based options, as consumers become more health-conscious and conscious of their dietary restrictions. This trend is driven by a shift towards healthier and more sustainable lifestyles, as well as a growing awareness of food allergies and intolerances. As a result, there has been a rise in the availability and popularity of these products, catering to the diverse needs and preferences of consumers in the region.

Trends in the market: In Western Asia, there is a growing demand for healthier alternatives to traditional bread and cereal products. This has led to an increase in the production and consumption of other cereal products, such as gluten-free and organic options. As consumers become more health-conscious, there has also been a rise in the popularity of ancient grains like quinoa and amaranth. This trend is expected to continue in the coming years, with industry players investing in research and development to meet the changing preferences of consumers. It also presents opportunities for partnerships and collaborations between Western and Asian companies to cater to this growing market.

Local special circumstances: In Western Asia, the Other Cereal Products Market within the Bread & Cereal Products Market is heavily influenced by cultural preferences for traditional foods. For example, in countries like Iran and Turkey, flatbreads and dishes like bulgur and couscous are staple foods. This has led to a diverse market with a wide variety of cereals and grains being used in different ways. Additionally, regulatory factors such as import restrictions and labeling requirements also play a significant role in shaping the market dynamics in this region.

Underlying macroeconomic factors: The Other Cereal Products Market in Western Asia is greatly impacted by macroeconomic factors such as economic growth, consumer spending power, and government policies. With the region experiencing rapid economic growth and rising disposable incomes, there is an increasing demand for convenient and healthy food options, which is driving the growth of the Other Cereal Products Market. Furthermore, supportive government policies and investments in the food industry are creating a favorable business environment for market players, leading to further market expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.