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  4. Bread & Cereal Products

Other Cereal Products - Oman

Oman
  • Revenue in the Other Cereal Products market amounts to US$430.10m in 2024. The market is expected to grow annually by 4.15% (CAGR 2024-2029).
  • In global comparison, most revenue is generated Egypt (US$15bn in 2024).
  • In relation to total population figures, per person revenues of US$91.25 are generated in 2024.
  • In the Other Cereal Products market, volume is expected to amount to 165.30m kg by 2029. The Other Cereal Products market is expected to show a volume growth of 3.1% in 2025.0.
  • The average volume per person in the Other Cereal Products market is expected to amount to 31.4kg in 2024.

Definition:

The Other Cereal Products market covers several products that are made from grains, that are not considered bread, pasta, rice, and breakfast cereals, and include items such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Flour
  • Semolina
  • Couscous
  • Bulgur

Out-Of-Scope

  • Bread and cakes
  • Pasta
  • Rice
  • Breakfast Products
  • Cookies and crackers
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Other Cereal Products Market in Oman is experiencing minimal growth, affected by factors like slow adoption of digital technology and low health awareness among consumers. Convenience offered by online services has not yet impacted the market's growth rate.

Customer preferences:
Consumers in Oman are gravitating towards healthier breakfast options, with a particular focus on whole grain and gluten-free cereals. This trend is driven by a growing awareness of the importance of a balanced diet and the rise of health-conscious individuals. Additionally, there is a growing demand for convenience and variety in breakfast choices, leading to a surge in sales of pre-packaged cereal options such as granola and muesli. As a result, companies are increasingly investing in product innovation to cater to these evolving consumer preferences.

Trends in the market:
In Oman, the Other Cereal Products Market of the Bread & Cereal Products Market is experiencing a trend towards healthier and more diverse options. This includes a rise in gluten-free and organic cereal products, as well as the incorporation of local ingredients such as dates and nuts. This trend is driven by increasing health consciousness among consumers and a demand for more sustainable and locally-sourced products. It presents opportunities for industry stakeholders to tap into the growing health and wellness sector and cater to changing consumer preferences. However, it also poses challenges in terms of production and distribution, as well as competition from established international brands. As this trend continues to gain momentum, it will be crucial for companies to adapt and innovate in order to stay competitive in the Other Cereal Products Market of the Bread & Cereal Products Market in Oman.

Local special circumstances:
In Oman, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is influenced by the country's increasing focus on health and wellness. The market is seeing a rise in demand for healthier cereal options, such as gluten-free and organic products. Additionally, the government's initiatives promoting healthy eating habits and local production of cereals are shaping the market. The hot climate in Oman also drives the demand for cereals that can withstand higher temperatures and have a longer shelf life.

Underlying macroeconomic factors:
The Other Cereal Products Market in Oman is heavily impacted by macroeconomic factors such as consumer spending power, population growth, and government policies. With the rise in disposable income and rapid urbanization, there is a growing demand for convenient and healthy food options, leading to the growth of the market. Moreover, the government's focus on promoting a healthy lifestyle and investing in the food industry is further driving market growth. Additionally, the global trend of increasing health consciousness and demand for natural and organic products is also contributing to the growth of the Other Cereal Products Market in Oman.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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