Other Cereal Products - Jordan | Statista Market Forecast

Revenue in the Other Cereal Products market amounts to US$1.05bn in 2024. The market is expected to grow annually by 4.47% (CAGR 2024-2029).
In global comparison, most revenue is generated Egypt (US$15bn in 2024).
In relation to total population figures, per person revenues of US$91.93 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 435.90m kg by 2029. The Other Cereal Products market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Other Cereal Products market is expected to amount to 34.6kg in 2024.

Definition:

The Other Cereal Products market covers several products that are made from grains, that are not considered bread, pasta, rice, and breakfast cereals, and include items such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Flour
Semolina
Couscous
Bulgur

Bread and cakes
Pasta
Rice
Breakfast Products
Cookies and crackers
Out-of-home consumption

The Other Cereal Products Market in Jordan has seen minimal growth due to factors such as limited awareness and availability of these products, as well as cultural preferences for traditional breakfast foods. Despite this, the market is expected to slowly expand as consumers become more health-conscious and demand for convenient food options increases.

Customer preferences: In Jordan, there has been a notable increase in demand for organic and gluten-free cereal products, as health-conscious consumers are becoming more aware of the benefits of clean eating. This trend is driven by a growing focus on overall wellness and a desire for natural, minimally processed food options. Additionally, there has been a rise in demand for plant-based and vegan cereal alternatives, reflecting a shift towards more sustainable and ethical food choices.

Trends in the market: In Jordan, the Other Cereal Products Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options, driven by increasing health consciousness among consumers. There is a growing demand for gluten-free and organic cereal products, as well as innovative and functional options such as protein-enriched cereals. This trend is expected to continue, with manufacturers investing in research and development to cater to changing consumer preferences. This presents an opportunity for industry stakeholders to expand their product offerings and tap into this growing market segment.

Local special circumstances: In Jordan, the Other Cereal Products Market within the Bread & Cereal Products Market is heavily influenced by the country's rich cultural heritage and traditional food habits. Local cereals such as bulgur and freekeh are staples in Jordanian cuisine, and their popularity has led to a thriving market for other cereal products. Additionally, the government's efforts to promote healthy eating habits have created a demand for cereal products made from ancient grains, further driving the growth of this market.

Underlying macroeconomic factors: The growth of the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is influenced by macroeconomic factors such as changing consumer preferences, government policies promoting healthy eating, and advancements in technology. Countries with favorable regulatory environments and strong investments in food processing infrastructure are experiencing faster market growth compared to regions with limited resources. Furthermore, the increasing awareness of the health benefits of cereal products and the growing population are driving the demand for a diverse range of cereal products in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.