Bread & Cereal Products - Nordics

Revenue in the Bread & Bakery Products market amounts to US$10.33bn in 2024. The market is expected to grow annually by 3.67% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$368.20 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 2.25bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 73.8kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Nordics is facing a stagnant growth rate, influenced by factors such as changing consumer preferences, increased competition, and fluctuating commodity prices. Despite the convenience offered by online services, traditional bread and cereal products remain popular, while the demand for healthier options is on the rise. The market is also impacted by the growing trend of plant-based and gluten-free options, as well as government regulations promoting sustainable food production.

Customer preferences: In the Nordics, there has been a growing trend towards plant-based and gluten-free options in the Bread & Cereal Products Market. This shift is driven by a rise in health-conscious consumers who are seeking healthier and more sustainable food choices. Additionally, there is an increasing demand for convenience and on-the-go options, leading to the popularity of single-serve and ready-to-eat cereal products. This shift towards healthier and more convenient options is also attributed to the busy and fast-paced lifestyles of Nordic consumers.

Trends in the market: In the Nordics, the Bread & Cereal Products Market is seeing a rise in demand for gluten-free and organic options, driven by increasing health consciousness and dietary restrictions. This trend is expected to continue as consumers prioritize health and wellness, leading to a potential shift in product offerings and marketing strategies. Additionally, there is a growing focus on sustainability and eco-friendliness in the market, with companies exploring alternative ingredients and packaging solutions. This trend is likely to have significant implications for industry stakeholders, as they adapt to changing consumer preferences and compete in an increasingly competitive market.

Local special circumstances: In the Nordics, the Bread & Cereal Products market is heavily influenced by the region's strong focus on sustainability and health-consciousness. This has led to a surge in demand for organic and wholegrain options, as well as a growing trend towards plant-based alternatives. Additionally, the region's strict food regulations and labeling laws have created a transparent and trustworthy market for consumers. Furthermore, the Nordic countries' cold climate and long winters have also contributed to a high consumption of bread and cereal products as staple foods.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in the Nordics is influenced by macroeconomic factors such as consumer spending, government regulations, and trade policies. The high disposable income and focus on healthy eating habits in the region are driving the demand for organic and natural bread and cereal products. Government initiatives promoting sustainable and local food production are also fueling market growth. However, challenges such as fluctuating raw material prices and trade barriers within the EU may hinder market expansion in the Nordics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.