Bread & Cereal Products - Morocco

Revenue in the Bread & Bakery Products market amounts to US$5.14bn in 2024. The market is expected to grow annually by 5.30% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$134.40 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 2.80bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 4.3% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 63.2kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products market in Morocco is experiencing minimal growth due to factors such as low consumer awareness of digital technologies, limited access to online health services, and traditional food preferences. However, increasing health consciousness and convenience offered by online platforms could drive future growth in this market.

Customer preferences: As Moroccan consumers become more health-conscious, there has been a noticeable increase in demand for gluten-free and organic bread and cereal products. This trend is driven by a growing awareness of the benefits of clean eating and a desire for more natural, sustainable options. Additionally, with a rise in the number of busy households, there is a growing demand for convenient and on-the-go breakfast options such as cereal bars and ready-to-eat cereals.

Trends in the market: In Morocco, the Bread & Cereal Products Market within The Food market is experiencing a growing demand for healthier options. This trend is driven by consumers' increasing awareness of the health benefits of whole grains and plant-based ingredients. As a result, companies are introducing new products and reformulating existing ones to cater to this demand. Additionally, there is a rising interest in organic and gluten-free products, with more players entering the market. This trend is expected to continue, presenting opportunities for industry stakeholders to tap into the growing health-conscious consumer base in Morocco.

Local special circumstances: In Morocco, the Bread & Cereal Products Market is heavily influenced by the country's rich agricultural resources and cultural preferences for traditional breads and grains. The government's focus on promoting local agriculture has also led to a strong emphasis on domestically produced cereal products. Additionally, the country's large Muslim population has specific dietary requirements, leading to the development of specialized halal-certified bread and cereal products. These unique factors contribute to the dynamic and growing market for bread and cereal products in Morocco.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Morocco is influenced by macroeconomic factors such as consumer spending power, inflation rates, and government policies. As the nation's economy continues to grow, with a stable GDP and low unemployment rates, the purchasing power of consumers for food products, including bread and cereal, is expected to increase. Additionally, government initiatives to promote healthy eating habits and support local food production are expected to drive the demand for bread and cereal products in the country. However, fluctuations in global commodity prices and currency exchange rates may impact the cost of raw materials and ultimately affect market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.