Bread & Cereal Products - Guatemala

Revenue in the Bread & Bakery Products market amounts to US$2.46bn in 2024. The market is expected to grow annually by 6.05% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$134.00 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 723.00m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 36.0kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products market in Guatemala has seen modest growth, driven by factors such as increasing consumer health awareness and convenience of online services. However, the market's overall growth rate remains minimal due to fierce competition and saturation in sub-markets such as Bread and Breakfast Cereals. Other Cereal Products have shown potential for growth, but face challenges in distribution and marketing.

Customer preferences: As Guatemalan consumers become more health-conscious, there is a growing demand for gluten-free and organic bread and cereal products. This trend is driven by a desire for clean and natural ingredients, as well as a rise in celiac disease and other gluten sensitivities. Additionally, the increasing influence of Western diets and the rise of health and wellness culture have also contributed to the popularity of these products. As a result, there has been a noticeable shift towards healthier, more nutritious options in the Bread & Cereal Products Market within The Food market in Guatemala.

Trends in the market: In Guatemala, the Bread & Cereal Products Market within The Food market is seeing a shift towards healthier options, as consumers become more health-conscious. This trend is driven by a growing awareness of the importance of a balanced diet and the availability of more nutritious options in the market. As a result, there is a rising demand for whole grain and gluten-free products, as well as those fortified with vitamins and minerals. This trend is expected to continue, with implications for industry stakeholders to adapt and innovate to meet changing consumer preferences.

Local special circumstances: In Guatemala, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's geographical location. Being located in the heart of Central America, Guatemala serves as a key distribution hub for neighboring countries, leading to a diverse range of products and competitive pricing. The country's rich Mayan heritage also plays a role, with traditional foods like tortillas and tamales remaining staples in the local diet and contributing to the demand for corn and wheat-based products. Additionally, government regulations on imported goods have created opportunities for local producers to thrive in the market.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Guatemala is heavily influenced by macroeconomic factors such as the country's economic health, trade policies, and consumer purchasing power. As a developing nation, Guatemala's economy is heavily reliant on agricultural exports, and any fluctuations in global commodity prices can significantly impact the market. Additionally, government initiatives and policies that promote food security and nutrition also play a crucial role in shaping the market, as well as the purchasing power of consumers. With a growing population and increasing urbanization, there is a steady demand for affordable and nutritious bread and cereal products, driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.