Bread & Cereal Products - Europe | Statista Market Forecast

Revenue in the Bread & Bakery Products market amounts to US$235.70bn in 2024. The market is expected to grow annually by 5.46% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$279.30 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 79.37bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 85.5kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products market in Europe has been experiencing steady growth due to factors such as the increasing trend of health-consciousness among consumers, convenience of online shopping, and the availability of a variety of options in the market. However, the market growth rate is minimal and is impacted by factors such as changing consumer preferences and fluctuations in raw material prices.

Customer preferences: As consumers become more health-conscious, there has been a significant rise in demand for gluten-free and organic bread and cereal products. This trend is driven by the growing awareness of the health benefits of these products, as well as the increasing number of individuals with gluten sensitivities or allergies. Additionally, the demand for convenient and on-the-go breakfast options has led to a surge in the sales of breakfast bars, granola, and oatmeal packets. This shift towards healthier and more convenient options is also influenced by the busy and fast-paced lifestyles of modern consumers.

Trends in the market: In Europe, the Bread & Cereal Products Market within The Food market is seeing an increase in demand for healthier options, with consumers becoming more health-conscious. This has led to a rise in gluten-free, organic, and non-GMO products being offered by manufacturers. Additionally, there is a growing trend of using digital platforms to access nutrition information and track dietary intake. This trend is expected to continue as consumers prioritize health and wellness, presenting opportunities for industry stakeholders to innovate and cater to evolving consumer preferences.

Local special circumstances: In Europe, the Bread & Cereal Products market is heavily influenced by the region's diverse cultural and culinary traditions. For example, in France, the demand for artisanal bread and pastries remains strong, while in Germany, there is a preference for hearty, whole-grain breads. Additionally, the strict regulations on GMOs and food labeling in Europe have led to a higher demand for organic and non-GMO cereal products. These unique factors shape consumer preferences and drive the growth of the Bread & Cereal Products market in Europe, setting it apart from other markets around the world.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Europe is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and government policies. As the European economy continues to recover from the impact of the COVID-19 pandemic, consumer spending on food products is expected to increase, leading to higher demand for bread and cereal products. Additionally, favorable government policies promoting healthy eating habits and sustainable food production are also expected to drive market growth. However, rising inflation rates and fluctuating exchange rates may pose challenges for market players in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.