Breakfast Cereals - Western Asia

Western Asia

Highlights

Revenue in the Breakfast Cereals market amounts to US$1.22bn in 2024. The market is expected to grow annually by 5.18% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$5.49 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 218.70m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Western Asia breakfast cereals market in the bread & cereal products market of The Food market is experiencing minimal growth, influenced by factors like low purchasing power and traditional breakfast habits. Despite this, convenience and health consciousness continue to drive some growth.

Customer preferences: The Western Asia region is witnessing a growing trend towards healthier breakfast options, with consumers opting for whole grain and low-sugar breakfast cereals. This shift is driven by health-conscious consumers who are increasingly aware of the link between diet and overall well-being. Additionally, there is a growing demand for plant-based and organic breakfast cereals, in line with the region's cultural preference for natural and wholesome foods. This trend is expected to continue as consumers become more health-conscious and seek out nutritious breakfast options.

Trends in the market: In Western Asia, the Breakfast Cereals market is experiencing a surge in demand for healthier options, including gluten-free and organic varieties. This trend is driven by increasing health consciousness among consumers, as well as a growing middle class with higher disposable incomes. Additionally, there is a shift towards online shopping for breakfast cereals, with e-commerce platforms offering a wider variety and convenience. These trends are expected to continue in the coming years, presenting opportunities for industry players to innovate and cater to evolving consumer preferences.

Local special circumstances: In Western Asia, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by religious and cultural preferences. For example, in countries like Saudi Arabia and Iran, there is a high demand for halal-certified breakfast cereals. Additionally, the region's growing health consciousness has led to an increase in demand for organic and gluten-free breakfast cereals. The unique dietary habits and preferences of the local population have also resulted in the introduction of traditional and regional flavors in the market, catering to their specific tastes. These factors play a significant role in shaping the dynamics of the Breakfast Cereals Market in Western Asia.

Underlying macroeconomic factors: The Breakfast Cereals Market in Western Asia is heavily influenced by macroeconomic factors such as changing dietary habits, economic stability, and government policies. With the rise of urbanization and modernization, there has been a shift towards convenience foods, including breakfast cereals. Moreover, the increasing purchasing power of consumers and the growing demand for healthy and nutritious breakfast options are driving the growth of the market. Additionally, government initiatives promoting healthy eating habits and investments in the food industry are further fueling the growth of the Breakfast Cereals Market in Western Asia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.