Breakfast Cereals - Oman

Oman

Highlights

Revenue in the Breakfast Cereals market amounts to US$11.66m in 2024. The market is expected to grow annually by 5.03% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$2.47 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 2.72m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Oman is experiencing minimal growth due to various factors such as changing consumer preferences, increasing health concerns, and the rising popularity of other breakfast options. These factors have impacted the market's growth rate, leading to a slow increase in demand for breakfast cereals in the country.

Customer preferences: The breakfast cereals market in Oman has seen a rise in demand for healthier options, as consumers become more health-conscious. This trend is driven by the increasing awareness of the importance of a balanced diet and regular exercise. As a result, there has been a shift towards cereal products that are high in fiber and protein, and low in sugar and additives. This is in line with the overall shift towards healthier eating habits in the region. Additionally, there has been a growing demand for gluten-free and organic cereal options, reflecting the influence of Western dietary trends and the rise of clean eating among Omani consumers.

Trends in the market: In Oman, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, driven by increasing health consciousness among consumers. This trend is expected to continue, with manufacturers introducing more whole grain and organic options to cater to the growing demand for nutritious breakfast choices. In addition, there is a rise in online grocery shopping, providing convenience to consumers and opening up new avenues for market growth. These trends are significant as they reflect a shift in consumer preferences towards healthier and more convenient breakfast options. Industry stakeholders should capitalize on these trends by investing in product innovation and online marketing strategies to stay competitive in the market.

Local special circumstances: In Oman, the Breakfast Cereals Market is dominated by international brands due to the country's small population and high reliance on imports. However, local players are starting to gain traction by offering traditional Omani flavors and catering to the growing health consciousness among consumers. Additionally, the country's strict halal food regulations have also influenced the market, with many brands obtaining halal certifications to appeal to the Muslim population.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Oman is influenced by macroeconomic factors such as the country's economic stability, consumer spending habits, and government policies on food production and distribution. Additionally, global economic trends, such as fluctuations in commodity prices, can also impact the market's performance. Moreover, the increasing focus on health and wellness among consumers is driving the demand for healthy breakfast options, leading to growth in the breakfast cereals market. Furthermore, government initiatives to promote healthy eating habits and investments in food processing technology are expected to boost the market's growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.