Breakfast Cereals - Nordics

Nordics

Highlights

Revenue in the Breakfast Cereals market amounts to US$825.80m in 2024. The market is expected to grow annually by 3.27% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$29.44 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 114.10m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 1.0% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 3.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals market in the Nordics is seeing negligible growth, influenced by factors like shifting consumer preferences towards healthier options and increased competition from other breakfast options. Convenience and health awareness are also driving factors.

Customer preferences: As the awareness around the importance of a healthy breakfast continues to grow, consumers in the Nordics are increasingly turning towards breakfast cereals that are high in fiber and protein, and low in sugar. This trend is further amplified by the rise in health-conscious millennials and the growing trend of plant-based diets. As a result, manufacturers are now offering a diverse range of breakfast cereals made from alternative grains such as quinoa, buckwheat, and amaranth, catering to the evolving preferences of consumers.

Trends in the market: In the Nordics, the Breakfast Cereals Market is experiencing a surge in demand for healthier and more sustainable options. This trend is being driven by a growing awareness of the importance of a balanced breakfast and the impact of food choices on personal and environmental well-being. As a result, companies in the market are investing in the development of innovative plant-based and organic cereal products. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition, the need for product differentiation, and potential shifts in consumer preferences towards more natural and sustainable options.

Local special circumstances: In the Nordics, the Breakfast Cereals Market is heavily influenced by the region's strong focus on health and wellness. This has led to a demand for healthier cereal options, such as organic and whole grain varieties. Additionally, there are strict regulations in place for food labeling and advertising, which has impacted the marketing strategies of cereal brands. Furthermore, the Nordic countries have a strong tradition of consuming dairy products for breakfast, leading to a unique market for cereal and milk combinations.

Underlying macroeconomic factors: The Breakfast Cereals Market within the Bread & Cereal Products Market of The Food market in the Nordics is heavily influenced by macroeconomic factors. Global economic trends, national economic health, fiscal policies, and other financial indicators all play a significant role in shaping the performance of the market. For instance, countries with stable economies and favorable fiscal policies tend to experience higher market growth compared to those with economic challenges. Additionally, the rising health consciousness among consumers and the growing trend of convenience foods are also driving the demand for breakfast cereals in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.