Breakfast Cereals - Myanmar

Myanmar

Highlights

Revenue in the Breakfast Cereals market amounts to US$115.10m in 2024. The market is expected to grow annually by 12.36% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$2.09 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 38.90m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 6.4% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Myanmar is experiencing moderate growth, driven by factors such as consumers' increasing health consciousness and the convenience of online purchasing. However, this growth rate is impacted by the challenges of limited distribution channels and high import costs.

Customer preferences: An increasing number of consumers in Myanmar are opting for healthier breakfast options, leading to a rise in demand for high-fiber and low-sugar breakfast cereals. This trend is driven by a growing awareness of the importance of a balanced diet and the influence of Western eating habits. Additionally, with more individuals living busier lifestyles, there is a greater demand for convenient and quick breakfast options, making breakfast cereals an attractive choice.

Trends in the market: In Myanmar, the Breakfast Cereals Market within the Bread & Cereal Products Market of The Food market is experiencing a shift towards healthier and more convenient options. This trend is driven by an increasing awareness of nutrition and wellness, as well as a growing demand for on-the-go breakfast solutions. As a result, companies are introducing a variety of gluten-free, organic, and fortified cereal options. Additionally, there is a rise in online grocery shopping and e-commerce platforms, providing consumers with easier access to these products. This trend is expected to continue, presenting opportunities for industry stakeholders to tap into the growing health-conscious and digitally-savvy consumer base in Myanmar.

Local special circumstances: In Myanmar, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's unique cultural and geographical factors. With a large portion of the population following Buddhism, there is a high demand for vegetarian and vegan breakfast options, leading to the popularity of cereals made with local grains and ingredients. Additionally, the country's diverse landscape and climate allow for the production of a wide variety of cereals, such as rice-based or coconut-based options, catering to different regional preferences. Furthermore, the government's efforts to promote the development of the food industry have resulted in a favorable regulatory environment for cereal manufacturers, contributing to the market's growth.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Myanmar is greatly affected by macroeconomic factors, such as the country's economic health and fiscal policies. Myanmar has experienced significant economic growth in recent years, with an average annual GDP growth rate of 6.4% from 2016-2020. This economic growth has led to an increase in consumer spending and a growing middle class, which has resulted in a higher demand for convenient and affordable breakfast options such as breakfast cereals. Additionally, government initiatives to improve the country's infrastructure and encourage foreign investment have also contributed to the growth of the breakfast cereals market in Myanmar. However, challenges such as inflation and limited access to credit may hinder market growth in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.