Breakfast Cereals - Eastern Africa

Eastern Africa

Highlights

Revenue in the Breakfast Cereals market amounts to US$822.00m in 2024. The market is expected to grow annually by 13.41% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$1.79 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 212.10m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 7.4% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Eastern Africa is experiencing mild growth, influenced by factors such as increasing demand for healthy food options, growing awareness of the importance of breakfast, and the convenience of ready-to-eat cereal products. This trend is expected to continue due to the region's growing population and rising disposable income.

Customer preferences: As consumers in Eastern Africa become more health-conscious, there is a growing demand for breakfast cereals that are high in nutritional value and cater to specific dietary needs. This trend is fueled by a shift towards healthier lifestyles and a desire for convenience in breakfast options. As a result, there has been an increase in the availability of gluten-free, organic, and fortified cereals, catering to the diverse preferences of the region's population. Furthermore, the rise of e-commerce and online grocery shopping has made it easier for consumers to access a wide range of breakfast cereals, contributing to the growth of the market.

Trends in the market: In Eastern Africa, the Breakfast Cereals Market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier, more nutritious options. This trend is driven by an increasing awareness of the importance of a balanced breakfast and a growing preference for convenient, ready-to-eat meals. Additionally, there is a rise in demand for gluten-free, organic, and plant-based cereals. This trend is expected to continue, creating opportunities for industry players to innovate and cater to evolving consumer preferences. However, challenges such as limited distribution and affordability may hinder the growth of the market.

Local special circumstances: In Eastern Africa, the Breakfast Cereals Market within the Bread & Cereal Products Market is heavily influenced by local dietary habits and preferences. For instance, maize-based cereals are more popular in countries like Kenya and Tanzania, while wheat-based cereals are more popular in countries like Ethiopia and Uganda. Additionally, regulatory restrictions on imported cereals also play a significant role in shaping the market dynamics. Furthermore, the cultural significance of breakfast as the most important meal of the day also drives the demand for breakfast cereals in this region.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is influenced by various macroeconomic factors in Eastern Africa. These include the region's economic growth, which has been steadily increasing in recent years, as well as favorable government policies and investments in the food sector. Moreover, the rising population and urbanization rates in the region have led to a growing demand for convenient and nutritious breakfast options, driving the growth of the breakfast cereals market. Additionally, the increasing health consciousness among consumers has also contributed to the growth of this market, as people are opting for healthier breakfast options to maintain a balanced diet. Furthermore, the growing trend of online shopping and e-commerce in the region has also provided a boost to the breakfast cereals market, as it allows for easy access and availability of a wide range of products for consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.