Breakfast Cereals - Central & Western Europe

Central & Western Europe

Highlights

Revenue in the Breakfast Cereals market amounts to US$12.52bn in 2024. The market is expected to grow annually by 3.16% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$37.31 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 2.27bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 2.0% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 6.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals market in Central & Western Europe is experiencing minimal growth due to factors such as increasing health consciousness among consumers and the convenience of online shopping. Despite this, the Bread & Cereal Products market in the region remains stable.

Customer preferences: One notable trend in the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is the growing demand for healthier and more sustainable options. With an increasing focus on health and wellness, consumers are seeking out cereals made from whole grains, gluten-free ingredients, and natural sweeteners. Additionally, there has been a rise in demand for organic and vegan breakfast cereals, as consumers become more conscious of the environmental impact of their food choices. This shift is also driven by the growing number of people following specific diets, such as paleo or keto, which often restrict traditional cereal options.

Trends in the market: In Central & Western Europe, the Breakfast Cereals market is experiencing a shift towards healthier options, as consumers are becoming more health-conscious. This trend is driven by the increasing prevalence of lifestyle diseases and a growing focus on preventive healthcare. As a result, there is a rise in demand for organic and natural breakfast cereals, as well as those with added functional ingredients such as probiotics and superfoods. This trend is expected to continue, with manufacturers investing in research and development to cater to the evolving preferences of consumers. Additionally, there is a growing demand for breakfast cereals that cater to specific dietary requirements, such as gluten-free, vegan, and low-sugar options. This trend presents opportunities for industry stakeholders to innovate and differentiate their products in a competitive market.

Local special circumstances: In Western Europe, the Breakfast Cereals market is heavily influenced by the region's health-conscious consumer base. Consumers are increasingly seeking out healthier breakfast options, leading to a rise in demand for organic and gluten-free cereals. Additionally, the strict regulatory environment in the EU has led to a higher emphasis on product labeling and nutritional information, further shaping the market. In Central Europe, the market is driven by the region's traditional breakfast culture, with a preference for hot and savory breakfast options. This has led to a slower adoption of breakfast cereals compared to other regions. Moreover, the relatively lower purchasing power in some Central European countries has also influenced the price-sensitive nature of the market.

Underlying macroeconomic factors: The Breakfast Cereals Market in Central & Western Europe is heavily influenced by macroeconomic factors. The region's stable economic growth, high disposable incomes, and busy lifestyles have led to a growing demand for convenient and healthy breakfast options, driving market growth. Moreover, favorable government policies promoting healthy eating habits and increasing investments in the food industry have also contributed to the market's expansion. Additionally, the rise in health consciousness and changing consumer preferences towards whole grain and organic breakfast cereals have further boosted the market's growth. However, the recent economic recession and fluctuations in currency exchange rates have impacted the purchasing power of consumers and caused a temporary decline in market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.