Breakfast Cereals - Central Africa

Central Africa

Highlights

Revenue in the Breakfast Cereals market amounts to US$179.50m in 2024. The market is expected to grow annually by 9.30% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$1.86 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 59.19m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Central Africa is experiencing subdued growth, impacted by factors such as low consumer awareness and limited access to digital technologies. This has hindered the convenience and adoption of online health services, resulting in slow market growth within the Bread & Cereal Products Market of The Food market.

Customer preferences: Consumers in Central Africa are increasingly turning to breakfast cereals as a quick and convenient breakfast option, driven by a growing demand for healthier and more convenient food options. As a result, there has been a surge in demand for breakfast cereals made with natural and organic ingredients. Additionally, the rise of urbanization and the growing popularity of Western-style diets have also contributed to the growth of the breakfast cereal market in the region. This trend is expected to continue as more consumers prioritize convenience and health in their food choices.

Trends in the market: In Central Africa, the Breakfast Cereals Market within the Bread & Cereal Products Market is experiencing a rise in demand for healthier options, such as gluten-free and organic cereals. This trend is driven by an increasing awareness of the importance of a balanced diet and the desire for convenient and nutritious breakfast options. Additionally, there is a growing trend of online grocery shopping, which has led to the introduction of e-commerce platforms and subscription services for breakfast cereals. These developments are expected to continue to shape the market, providing new opportunities for industry players to tap into the growing consumer demand for healthier breakfast options.

Local special circumstances: In Central Africa, the Breakfast Cereals market is still in its nascent stage due to the region's limited access to modern retail and the dominance of traditional breakfast options like porridge and cassava-based dishes. However, with the increasing urbanization and changing consumer preferences, there is a growing demand for convenient and nutritious breakfast options. This has led to the emergence of local cereal brands like Kalyan Foods in Cameroon and Mom's Best Cereals in the Democratic Republic of Congo, catering to the local taste preferences and affordability. Additionally, the region's regulatory landscape, with strict import regulations and limited availability of raw materials, presents challenges for international breakfast cereal brands looking to enter the market. These factors make Central Africa a unique market, with its own set of opportunities and barriers for the growth of the Breakfast Cereals market.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is greatly affected by macroeconomic factors in Central Africa. The economic stability and growth of the region, as well as global economic trends, greatly impact the market performance. Fiscal policies and other financial indicators also play a crucial role in shaping the demand and supply of breakfast cereals. Additionally, the purchasing power of consumers and their disposable income also determine their spending on breakfast cereals. Furthermore, the growing population and urbanization in the region have also contributed to the increasing demand for convenient and ready-to-eat breakfast options, leading to the growth of the breakfast cereals market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.