Breakfast Cereals - BRICS

BRICS

Highlights

Revenue in the Breakfast Cereals market amounts to US$17.94bn in 2024. The market is expected to grow annually by 7.69% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$5.44 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 4.04bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 6.1% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 1.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals market in BRICS has seen subdued growth due to factors such as changing consumer preferences, health concerns, and increasing competition. However, with the growing demand for healthier breakfast options, the market is expected to experience moderate growth in the coming years.

Customer preferences: As consumers become more health-conscious, there is a growing demand for nutritious and convenient breakfast options, leading to a rise in the popularity of breakfast cereals. With busy lifestyles and a focus on convenience, consumers are also seeking functional breakfast cereals that offer specific health benefits such as high protein or gluten-free options. This trend is also fueled by the rise of plant-based and vegan diets, as consumers are looking for breakfast cereals that align with their dietary preferences.

Trends in the market: In the BRICS countries, there is a growing demand for healthier breakfast options, leading to an increase in the production and consumption of organic and natural cereals. Additionally, there is a rising trend of incorporating functional ingredients, such as probiotics and superfoods, in breakfast cereals to meet the growing interest in health and wellness. This shift towards healthier breakfast options is expected to continue, presenting opportunities for industry stakeholders to tap into this market and cater to the changing preferences of consumers. This trend also reflects the increasing awareness and importance of a balanced and nutritious breakfast, which could have positive implications for the overall health and wellbeing of consumers in these countries.

Local special circumstances: In Brazil, the Breakfast Cereals market is heavily influenced by the country's diverse and vibrant culture. The popularity of traditional breakfast items, such as tapioca and acai bowls, has resulted in international cereal brands incorporating these local flavors into their products. Additionally, the country's strict regulations on food labeling and advertising have pushed companies to innovate and develop healthier options to cater to the health-conscious Brazilian consumers. These factors have played a significant role in shaping the dynamics of the Breakfast Cereals market in Brazil.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, market competition, and government regulations. In countries with strong economic growth and stable consumer spending power, the demand for breakfast cereals is high due to their convenience and nutritional value. However, in regions with economic instability and low consumer purchasing power, the demand for breakfast cereals may be hindered. Additionally, government regulations on food labeling and advertising can also impact the growth of the breakfast cereals market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.