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Prepared Baby Food - Western Asia

Western Asia
  • Revenue in the Prepared Baby Food market amounts to US$89.00m in 2024. The market is expected to grow annually by 4.35% (CAGR 2024-2029).
  • In global comparison, most revenue is generated Russia (US$3bn in 2024).
  • In relation to total population figures, per person revenues of US$0.40 are generated in 2024.
  • In the Prepared Baby Food market, volume is expected to amount to 9.47m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 2.5% in 2025.0.
  • The average volume per person in the Prepared Baby Food market is expected to amount to 0.0kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Out-Of-Scope

  • Homogenized fruit and vegetable preparations not exclusively intended for babies
  • Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Baby cereals, such as Nestlé Cerelac
  • Baby snacks, such as snack bars and baked snacks
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Prepared Baby Food Market in Western Asia is facing negligible growth, influenced by factors like changing consumer attitudes and a shift towards healthier food options. Despite this, the market is expected to witness steady growth due to increasing demand for convenient and nutritious baby food products.

Customer preferences:
The Prepared Baby Food Market has seen a rise in demand for organic and natural options, as parents become more health-conscious and seek out healthier options for their children. This shift towards health and wellness is also reflected in the increase in demand for allergen-free and gluten-free options. Additionally, there has been a growing trend towards homemade baby food, as parents look for ways to control the ingredients and additives in their child's diet. This is driven by a desire for more transparency and control over their child's nutrition.

Trends in the market:
In Western Asia, the Prepared Baby Food Market is seeing a rise in demand for organic and natural baby food products, as parents become more health-conscious and seek out healthier options for their children. This trend is expected to continue, with a focus on clean label and transparent ingredients. This shift towards healthier options is significant for industry stakeholders, as it presents opportunities for innovation and differentiation in the market. Additionally, the growing trend of online shopping and e-commerce in the region is expected to further boost the sales of Prepared Baby Food, as busy parents seek convenient and easy ways to purchase baby food products. These trends also have potential implications for traditional brick and mortar retailers, as they may need to adapt to the changing consumer preferences and invest in their online presence to remain competitive in the market.

Local special circumstances:
In Western Asia, the Prepared Baby Food Market within the Baby Food Market is heavily influenced by cultural and religious factors. For instance, many countries in the region have strict dietary restrictions for infants and young children, leading to a demand for specialized and certified halal or kosher baby food products. Additionally, the region's hot and dry climate also plays a role in shaping the types of baby food products available, with a focus on long shelf life and high nutritional value. These unique factors contribute to the dynamic and diverse nature of the Prepared Baby Food Market in Western Asia.

Underlying macroeconomic factors:
The Prepared Baby Food Market of the Baby Food Market within The Food market is influenced by macroeconomic factors such as changing consumer preferences, government regulations, and investments in food safety and quality. Countries with favorable regulatory environments and strong investments in food safety and quality are experiencing faster market growth compared to regions with regulatory challenges and limited funding. Additionally, the increasing urbanization and rising disposable incomes in developing countries are driving the demand for convenient and safe food options, thereby contributing to the growth of the Prepared Baby Food Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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