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Prepared Baby Food - Bhutan

Bhutan
  • Revenue in the Prepared Baby Food market amounts to US$14.72k in 2024. The market is expected to grow annually by 8.19% (CAGR 2024-2029).
  • In global comparison, most revenue is generated Russia (US$3bn in 2024).
  • In relation to total population figures, per person revenues of US$0.02 are generated in 2024.
  • In the Prepared Baby Food market, volume is expected to amount to 1.80k kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 6.4% in 2025.0.
  • The average volume per person in the Prepared Baby Food market is expected to amount to 0.0kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Out-Of-Scope

  • Homogenized fruit and vegetable preparations not exclusively intended for babies
  • Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Baby cereals, such as Nestlé Cerelac
  • Baby snacks, such as snack bars and baked snacks
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Prepared Baby Food Market in Bhutan has been experiencing minimal growth, impacted by factors such as limited access to technology and traditional cultural practices. However, with increasing health awareness and a shift towards convenience, the market is expected to see gradual growth in the near future.

Customer preferences:
In Bhutan, there is a growing trend of parents opting for prepared baby food due to convenience and time constraints. This is especially prevalent in urban areas where both parents are working. Additionally, there is a shift towards more natural and organic options, with parents becoming more health-conscious and seeking out products with minimal additives and preservatives. This trend is driven by a desire for healthier and more sustainable food choices for their children. As the country's economy continues to grow, more parents are able to afford such premium products for their babies.

Trends in the market:
In Bhutan, the Prepared Baby Food Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural options, driven by increasing awareness about the importance of nutrition for infants. This trend is expected to continue, with companies investing in research and development to create innovative and healthy products. Additionally, there is a growing demand for transparent labeling and clean ingredients, as well as a focus on sustainability. These developments have significant implications for industry stakeholders, as they will need to adapt their strategies to cater to the changing preferences of consumers.

Local special circumstances:
In Bhutan, the Prepared Baby Food Market of the Baby Food Market within The Food market is heavily influenced by the country's unique cultural and geographical factors. With its mountainous terrain and limited access to modern infrastructure, traditional methods of food preparation and preservation still play a significant role in the local market. Additionally, Bhutan's strong emphasis on sustainability and organic farming has led to a demand for locally sourced and natural ingredients in prepared baby food products. The country's strict food regulations also contribute to the market dynamics, ensuring the safety and quality of products.

Underlying macroeconomic factors:
The Prepared Baby Food Market of the Baby Food Market within The Food market is influenced by macroeconomic factors such as consumer spending, GDP growth, and government policies. Countries with stable economic growth and rising disposable incomes are likely to experience higher demand for premium baby food products. On the other hand, countries with economic instability and low consumer confidence may see a decline in the market as consumers opt for cheaper alternatives. Government initiatives promoting healthy nutrition and food safety regulations can also impact the market by influencing consumer preferences and market competition.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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