Baby Food - Oman | Statista Market Forecast

Revenue in the Baby Food market amounts to US$125.60m in 2024. The market is expected to grow annually by 3.00% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$26.65 are generated in 2024.
In the Baby Food market, volume is expected to amount to 9.83m kg by 2029. The Baby Food market is expected to show a volume growth of 1.1% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 2.0kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in Oman is currently experiencing negligible growth due to factors such as low birth rates and increasing awareness about breastfeeding. However, the market is expected to see growth in the future with the rising demand for convenience and healthy options in Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, and Baby Snacks & Others. The online retailing of baby food is also expected to contribute to the growth of the market in Oman.

Customer preferences: As the Omani society becomes more health-conscious and aware of the importance of proper nutrition, there has been a notable increase in demand for organic and natural baby food products. Parents are also seeking out options that cater to specific dietary requirements, such as gluten-free or dairy-free options. This trend is driven by a growing preference for clean and transparent ingredient lists, reflecting a shift towards more mindful and informed consumption patterns. Furthermore, with the rise of working mothers, there is a growing demand for convenient and time-saving baby food options, such as pre-packaged meals and snacks.

Trends in the market: In Oman, the Baby Food Market within The Food market is experiencing a shift towards healthier and more organic options, as parents become more conscious of the ingredients in their child's diet. There is also a growing demand for convenient and on-the-go options, as busy lifestyles become the norm. These trends are significant as they reflect a societal shift towards health-consciousness and convenience. Industry stakeholders must adapt and innovate to meet these changing consumer needs, potentially leading to new product developments and partnerships with health and wellness companies.

Local special circumstances: In Oman, the Baby Food market is heavily influenced by cultural factors, with a strong emphasis on traditional, homemade food for infants. This has limited the penetration of commercial baby food products, but with an increasing number of working mothers, there is a growing demand for convenient and nutritious options. Additionally, the country's strict regulations on imported food products have created a barrier for international players, giving local manufacturers a competitive advantage.

Underlying macroeconomic factors: The Baby Food Market in Oman is heavily influenced by macroeconomic factors such as overall economic health, consumer spending power, and government policies. With a stable and growing economy, Oman has been experiencing a steady increase in disposable income, leading to higher demand for premium and organic baby food products. Furthermore, the government's efforts to improve healthcare infrastructure and promote healthy eating habits are also driving the growth of the market. Additionally, the rising birth rate and increasing awareness about the importance of proper nutrition for infants are contributing to the growth of the Baby Food Market in Oman.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.