Baby Food - Central & Western Europe

Revenue in the Baby Food market amounts to US$7.09bn in 2024. The market is expected to grow annually by 5.60% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$21.14 are generated in 2024.
In the Baby Food market, volume is expected to amount to 587.50m kg by 2029. The Baby Food market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 1.5kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in Central & Western Europe has seen modest growth due to factors like increasing health awareness, convenience of online services, and the diverse sub-markets including Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, and Baby Snacks & Others. However, this growth rate is impacted by challenges such as declining birth rates and strict regulations on marketing for baby food products.

Customer preferences: Consumers in Central & Western Europe are increasingly focused on sustainable and organic baby food options, as they become more conscious of the impact of their purchasing decisions on the environment. This trend is driven by the growing importance of health and wellness, as well as increasing concerns about food safety. As a result, there has been a rise in demand for locally-sourced and GMO-free baby food products, as well as a growing interest in homemade baby food. Additionally, there is a shift towards convenient and on-the-go options, as busy parents prioritize convenience and time-saving solutions.

Trends in the market: In Central & Western Europe's Baby Food Market, there is a growing emphasis on organic and natural baby food products. This trend is driven by increasing consumer awareness and demand for healthier options for their children. Additionally, there is a rising trend of convenience and on-the-go packaging for baby food, catering to busy parents who are looking for quick and easy options. This trajectory is expected to continue, with companies investing in innovative packaging and product formulations to meet these evolving consumer preferences. These trends have significant implications for industry stakeholders, as they must adapt to changing consumer demands and invest in sustainable and convenient products to remain competitive in the market.

Local special circumstances: In Central & Western Europe, the Baby Food Market is influenced by a combination of cultural and regulatory factors. For instance, countries with a strong tradition of home-cooked meals may have lower demand for packaged baby food products. On the other hand, strict regulations on food safety and labeling may limit the market entry and growth of certain brands. Additionally, the region's high standards for organic and natural products have led to a growing demand for organic baby food, creating opportunities for niche brands to thrive.

Underlying macroeconomic factors: The Baby Food Market in Central & Western Europe is greatly impacted by macroeconomic factors such as economic stability, consumer purchasing power, and government policies. With the region experiencing steady economic growth and rising disposable incomes, there has been an increase in demand for high-quality and convenient baby food products. Additionally, government initiatives promoting healthy nutrition for infants and young children have also contributed to the growth of the market. However, fluctuations in exchange rates and trade policies may pose challenges for market players operating in the region. Furthermore, with the aging population and increasing awareness about the importance of proper nutrition for infants, the demand for specialized and organic baby food is expected to rise in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.