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Baby Snacks & Others - Malaysia

Malaysia
  • Revenue in the Baby Snacks & Others market amounts to US$8.60m in 2024. The market is expected to grow annually by 7.73% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$806m in 2024).
  • In relation to total population figures, per person revenues of US$0.25 are generated in 2024.
  • In the Baby Snacks & Others market, volume is expected to amount to 491.60k kg by 2029. The Baby Snacks & Others market is expected to show a volume growth of 6.2% in 2025.0.
  • The average volume per person in the Baby Snacks & Others market is expected to amount to 0.0kg in 2024.

Definition:

Baby snacks are defined as food products that are easy for infants and young children to chew and swallow. They are often made with simple, wholesome ingredients that provide a balanced supply of nutrients. The Others category includes baby food types that are not covered elsewhere, such as baby desserts.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Puffs and snack bars such as Happy Baby Organics Superfood Puffs, Kiddylicious Fruity Puffs, and Kiddylicious Juicy Fruit Bars
  • Biscuits such as Happy Baby Organics Teethers
  • Dried fruit and vegetable snacks
  • Melts such as Kiddylicious Smoothie Melts
  • Baked snacks
  • Baby dessert, such as baby yogurt and baby pudding

Out-Of-Scope

  • Baby cereals, such as Nestlé Cerelac
  • Prepared baby food, such as HiPP baby food jars
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Snacks & Others Market in Malaysia has seen slight growth due to factors like increasing demand for convenient baby food options and growing health awareness among parents. However, this growth rate is impacted by challenges such as high competition and changing consumer preferences.

Customer preferences:
The demand for organic and natural baby snacks and other products is on the rise in Malaysia, driven by a growing awareness of the benefits of a healthy and sustainable lifestyle. This trend is further fueled by a shift towards more health-conscious and eco-friendly choices among young parents. Additionally, the increasing number of working mothers has led to a rise in demand for convenient and nutritious snacks that can be easily incorporated into their busy schedules.

Trends in the market:
In Malaysia, the Baby Snacks & Others Market of the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural products. This trend is fueled by the growing awareness among parents about the importance of nutritious and chemical-free food for their babies. As a result, there is an increasing number of companies offering organic and natural baby snacks and other products. This trend is expected to continue, as parents become more health-conscious and seek out healthier options for their children. This presents an opportunity for industry stakeholders to tap into this market segment and offer a wider range of organic and natural baby snacks and products.

Local special circumstances:
In Malaysia, the Baby Snacks & Others Market of the Baby Food Market within The Food market is influenced by the country's multicultural population, with a large Chinese and Indian community. This has led to a diverse range of flavors and ingredients in baby snacks, catering to different cultural preferences. Additionally, the Malaysian government's strict regulations on food safety and labeling have influenced the market, leading to a focus on high-quality and organic ingredients in baby snacks and other products. The country's tropical climate also presents opportunities for locally sourced and sustainable ingredients in baby food products.

Underlying macroeconomic factors:
The Baby Snacks & Others Market of the Baby Food Market within The Food market is significantly impacted by macroeconomic factors such as consumer spending patterns, consumer preferences, and household income levels. Countries with higher disposable incomes and a growing awareness of the importance of nutrition for infants are witnessing a surge in demand for baby snacks and other baby food products. Furthermore, favorable government initiatives promoting healthy eating habits and the rise of the middle-class population are also driving market growth. On the other hand, economic instability, high inflation rates, and low purchasing power are hindering market growth in some countries.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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