Baby Milk & Infant Formula - Western Asia

Revenue in the Baby Milk & Infant Formula market amounts to US$3.22bn in 2024. The market is expected to grow annually by 4.36% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$14.46 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 160.60m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.6kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Western Asia has seen minimal growth, influenced by factors such as strict regulations, increasing awareness of breastfeeding benefits, and economic instability. Despite this, the market is expected to see gradual growth due to rising disposable income and changing lifestyles.

Customer preferences: There has been a growing trend in Western Asian countries towards organic and natural baby milk and infant formula products, driven by consumer concerns over food safety and quality. Additionally, with the rise of health-conscious parents, there is an increasing demand for plant-based and lactose-free options in the baby food market. This shift is also influenced by the region's cultural preference for traditional and homemade food.

Trends in the market: In Western Asia, there is a noticeable shift towards organic and natural baby milk and infant formula products. This trend is being driven by growing health consciousness among parents, who are willing to pay a premium for safer and healthier options for their infants. This trend is expected to continue, with more companies focusing on developing and marketing organic and natural baby milk and infant formula. This will have significant implications for industry stakeholders, as they will need to adapt to changing consumer preferences and invest in research and development to meet the growing demand for these products.

Local special circumstances: In Western Asia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by cultural and religious factors. Due to the region's large Muslim population, there is a high demand for halal-certified products. Additionally, there are strict regulations on food labeling and advertising, particularly for infant formula. This has led to a unique market where companies must navigate both cultural sensitivities and regulatory requirements. Furthermore, the region's hot and arid climate presents challenges for storage and transportation of perishable baby food products, requiring special packaging and distribution methods.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as population growth, income levels, and government policies. Favorable economic conditions, such as rising disposable income and increasing urbanization, have led to a growing demand for convenience and premium baby food products. Additionally, government initiatives promoting breastfeeding and strict regulations on infant formula production and marketing have also impacted market growth. Furthermore, the increasing birth rate in emerging economies and the growing awareness of the health benefits of infant formula are expected to drive market growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.