Baby Milk & Infant Formula - Tunisia

Tunisia

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$28.19m in 2024. The market is expected to grow annually by 3.78% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$2.24 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 2.21m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Tunisia has witnessed negligible growth due to factors like declining birth rates and increasing awareness about the benefits of breastfeeding. However, the convenience offered by online shopping platforms and the increasing number of working mothers has helped sustain some growth in the market.

Customer preferences: The Baby Milk & Infant Formula Market within the Baby Food Market in Tunisia has seen a rise in demand for organic and natural products, as consumers become more health-conscious. This trend is driven by the growing awareness of the benefits of organic and natural ingredients, as well as concerns about the potential negative effects of chemicals and additives in traditional formula. With an increasing number of parents opting for healthier and more natural options, companies are introducing new organic and natural formula products to cater to this growing demand.

Trends in the market: In Tunisia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a trend towards organic and natural products. This is driven by increasing health-consciousness among parents and a growing demand for products that are free from artificial ingredients. Additionally, there is a rise in online shopping for baby food, as busy parents seek convenience and competitive pricing. As a result, companies are investing in e-commerce platforms and digital marketing strategies to reach a wider customer base and improve overall sales. This trend is expected to continue, as consumers become more aware of the benefits of organic and natural products and the convenience of online shopping. This shift towards healthier and more convenient options presents opportunities for industry stakeholders to innovate and expand their product offerings, as well as improve their digital presence to meet the changing demands of consumers.

Local special circumstances: In Tunisia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is influenced by the country's geographical location and cultural preferences. Being a Mediterranean country, Tunisian parents often prioritize fresh and locally sourced products for their infants. Additionally, strict regulations on marketing and advertising of baby food products play a significant role in shaping consumer choices. This has led to a growing trend towards organic and natural baby food options in the market. Furthermore, the country's growing urbanization and increasing disposable income have also contributed to the rising demand for premium and imported baby formula products.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market in Tunisia is greatly influenced by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. The growth of the market is largely dependent on the purchasing power of consumers, which is affected by the overall economic health of the country. Additionally, government policies and regulations, such as import and export laws, can also impact the market performance. Furthermore, global economic trends, such as fluctuations in currency exchange rates and trade agreements, can also have a significant impact on the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.