Baby Milk & Infant Formula - Oman

Oman

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$109.80m in 2024. The market is expected to grow annually by 3.16% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$23.29 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 7.79m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 1.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Oman has been facing negligible growth, influenced by factors such as changing consumer preferences, stringent regulations, and the availability of alternative options. Despite this, the market continues to grow due to the increasing demand for high-quality and nutritious baby food products.

Customer preferences: With rising concerns over the quality and safety of traditional breast milk, there has been a growing preference for infant formula in Oman. Additionally, the influx of expatriates and working women in the country has led to an increase in demand for convenient and affordable baby milk products. As a result, there has been a significant shift towards organic and natural formula options, with a focus on ingredients that mimic the composition of breast milk. This trend is driven by a desire for healthier and more nutritionally balanced options for infants, reflecting a growing awareness of the importance of early childhood nutrition.

Trends in the market: In Oman, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural products. This trend is expected to continue as consumers become more health-conscious and seek out healthier options for their babies. Additionally, there is a growing preference for locally sourced ingredients and products, highlighting the importance of sustainability and supporting local businesses. These trends have significant implications for industry stakeholders, as they must adapt their offerings to meet the evolving needs and preferences of consumers in order to remain competitive in the market. Companies may need to invest in research and development to create new and innovative products, as well as focus on marketing strategies to effectively communicate the benefits of their products to consumers.

Local special circumstances: In Oman, the Baby Milk & Infant Formula Market within the Baby Food Market is heavily influenced by the country's high birth rate and strong cultural traditions surrounding infant feeding. The government's regulations on advertising and labeling also play a significant role in shaping the market. Additionally, the country's growing expat population has led to an increase in demand for international brands, creating a unique market dynamic compared to other countries in the region.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market within The Food market in Oman is influenced by macroeconomic factors such as the country's economic growth, government policies, and global economic trends. Oman's economic growth has been steady, with a strong focus on diversifying its economy, which has led to an increase in disposable income and consumer spending. This, in turn, has positively impacted the demand for baby milk and infant formula products. Additionally, the government's initiatives to promote breastfeeding and regulate the quality of baby food products have also played a significant role in shaping the market. Furthermore, the increasing awareness of the importance of proper infant nutrition and the rising birth rate in Oman are expected to drive market growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.