Baby Milk & Infant Formula - Nepal

Revenue in the Baby Milk & Infant Formula market amounts to US$56.90m in 2024. The market is expected to grow annually by 5.18% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$1.82 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 4.17m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Nepal is experiencing minimal growth due to factors such as lack of awareness and affordability among consumers, inadequate distribution channels, and stringent government regulations.

Customer preferences: Consumers in Nepal are showing a growing interest in organic and natural baby food products, driven by a rising awareness of the benefits of chemical-free and locally sourced ingredients for their babies. This trend is also supported by the increasing availability and affordability of organic options in the market. Additionally, there is a growing demand for personalized and customized baby food options, with parents seeking products tailored to their baby's specific dietary needs and preferences. This shift towards more natural and personalized choices is also influenced by the cultural importance placed on traditional and homemade food for infants in Nepal.

Trends in the market: In Nepal, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products, with consumers becoming more health-conscious. This trend is driven by increased awareness of the potential risks associated with conventional baby formula, such as allergies and digestive issues. As a result, there is a growing demand for products that are free from artificial additives and preservatives. This trend is likely to continue, as consumers are increasingly seeking out healthier and safer options for their babies. Industry stakeholders will need to adapt to this trend by offering more organic and natural options and transparent labeling to appeal to this growing market segment. Failure to do so could result in losing market share to competitors who are able to meet these evolving consumer demands.

Local special circumstances: In Nepal, the Baby Milk & Infant Formula Market within The Food market is heavily influenced by cultural and religious beliefs. Breastfeeding is deeply ingrained in Nepalese culture, leading to a lower demand for baby formula. Additionally, government regulations restrict the marketing and sale of baby formula, further limiting its growth in the market. The hilly and rural terrain of Nepal also poses logistical challenges for distribution, impacting market dynamics.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is impacted by macroeconomic factors such as economic stability, consumer spending power, and government policies. Countries with a stable economy and high disposable income are likely to have a higher demand for baby milk and infant formula products. Additionally, favorable government policies and regulations, such as subsidies for infant nutrition, can drive market growth. On the other hand, economic downturns and financial instability can lead to a decrease in consumer spending, affecting the demand for baby milk and infant formula.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.