Baby Milk & Infant Formula - Kuwait

Revenue in the Baby Milk & Infant Formula market amounts to US$95.23m in 2024. The market is expected to grow annually by 2.45% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$21.89 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 3.05m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 0.9% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.7kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Kuwait has shown negligible growth due to factors such as limited options in the market and cultural preference for breastfeeding. However, with rising health consciousness and convenience offered by online shopping, the market is expected to experience growth in the coming years.

Customer preferences: As health and wellness become increasingly important to consumers in Kuwait, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a rise in demand for organic and natural products. This trend is fueled by the cultural preference for traditional and natural ingredients, as well as the growing concerns over the potential health risks associated with artificial additives. Additionally, the increasing number of working mothers is driving demand for convenient and ready-to-use formula options. As a result, there has been a notable shift towards premium and specialized infant formula products in the market.

Trends in the market: In Kuwait, there is a growing demand for organic and natural baby milk and infant formula products. This trend is driven by increasing health consciousness among parents and the rising preference for chemical-free products. To cater to this demand, major players in the market are introducing new organic and natural options, such as goat milk formula. This trend is expected to continue, with potential implications for the industry, as parents become more willing to spend on premium products for their babies. Additionally, the government's efforts to promote breastfeeding and regulate the marketing of infant formula could also impact the market dynamics.

Local special circumstances: In Kuwait, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by cultural preferences for imported products, as well as strict government regulations on formula advertising and labeling. The country's high disposable income and emphasis on child nutrition also contribute to the market's growth. Additionally, the hot and arid climate in Kuwait increases the demand for formula products that cater to specific dietary needs, such as hypoallergenic or lactose-free options.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market in Kuwait is greatly affected by macroeconomic factors such as the country's economic stability, government policies, and consumer purchasing power. With Kuwait's strong economy and high per capita income, there is a growing demand for high-quality baby food products, including milk and infant formula. Additionally, the country's increasing urbanization and modernization have led to a shift in consumer preferences towards more convenient and safe baby food options, further driving the growth of the market. However, factors such as fluctuating oil prices, political instability, and regional conflicts can have a significant impact on the overall economic health of Kuwait and consequently affect the performance of the Baby Milk & Infant Formula Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.