Baby Milk & Infant Formula - Central & Western Europe

Central & Western Europe

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$3.05bn in 2024. The market is expected to grow annually by 4.86% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$9.09 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 154.20m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Central & Western Europe is currently experiencing minimal growth. This can be attributed to factors such as changing consumer preferences, stricter regulations, and increasing competition from alternative products. Despite this, the market is expected to continue growing due to the rising demand for convenient and high-quality baby food products in the region.

Customer preferences: The Baby Milk & Infant Formula Market in Central & Western Europe has seen a growing trend of parents opting for organic and natural options. This is driven by a shift towards more health-conscious and environmentally-friendly lifestyles, with consumers prioritizing products that are free from additives and preservatives. Additionally, there has been an increase in demand for plant-based alternatives, as more consumers are adopting vegetarian or vegan diets. These emerging preferences are expected to continue shaping the market in the coming years.

Trends in the market: In Central & Western Europe, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. With increasing awareness about the health benefits of these products, consumers are willing to pay a premium for them. This trend is expected to continue in the coming years, with a growing demand for clean label and non-GMO options. As a result, industry players are focusing on expanding their organic product lines and investing in sustainable sourcing practices. This trend indicates a potential shift in consumer preferences and highlights the need for companies to adapt their strategies accordingly.

Local special circumstances: In Central and Western Europe, the Baby Milk & Infant Formula Market is heavily influenced by strict regulations and high safety standards. This is due to the region's history of food safety concerns, leading to a strong emphasis on quality control and traceability. Additionally, cultural factors play a role in the market, with a preference for organic and natural products. The region's high disposable income also drives demand for premium baby food products, such as organic and lactose-free options.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is largely influenced by macroeconomic factors such as economic stability, consumer spending patterns, and government policies. Countries with strong economic growth and high disposable incomes are experiencing higher demand for baby milk and infant formula products. Moreover, favorable government policies and investments in healthcare infrastructure are contributing to the growth of the market. On the other hand, regions with economic challenges and low consumer spending are experiencing slower market growth. Additionally, the increasing awareness of the benefits of breastfeeding and the growing trend of organic and natural products are also impacting the market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.