Baby Milk & Infant Formula - Central Africa

Central Africa

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$100.50m in 2024. The market is expected to grow annually by 4.23% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$1.04 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 5.49m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Central Africa is experiencing negligible growth, impacted by factors such as low consumer awareness and lack of access to technology. These challenges hinder the convenience and adoption of online services, leading to slow market growth.

Customer preferences: As consumers become more health-conscious, there is a growing demand for organic and natural baby milk and infant formula in Central Africa. This trend is driven by cultural preferences for fresh and locally-sourced ingredients, as well as concerns about the safety and purity of traditional formula options. Additionally, with rising disposable incomes and increasing awareness of the benefits of breastfeeding, there is a growing market for premium and specialized infant formula products.

Trends in the market: In Central Africa, there is a surge in demand for affordable and nutritious baby milk and infant formula products, driven by an increasing awareness of the benefits of early childhood nutrition. This trend is expected to continue in the coming years, with a focus on developing innovative and convenient products that cater to the specific needs of the region. This presents a significant opportunity for industry players to expand their market share and tap into the potential of this growing market. Additionally, with the rising adoption of e-commerce and online shopping in the region, there is a growing trend of online sales and distribution of baby food products, providing convenience for both manufacturers and consumers. This trend is expected to continue to shape the industry landscape and drive growth in the Central African baby food market.

Local special circumstances: In Central Africa, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by cultural factors. Breastfeeding is considered the norm and formula feeding is viewed with suspicion. Additionally, the lack of clean water and inadequate infrastructure in some areas make it challenging for formula manufacturers to penetrate the market. This has led to a reliance on imported formula brands, which often come at a high cost for families with limited resources. The region's regulatory environment also plays a role, with strict regulations on advertising and labeling of infant formula, making it difficult for companies to promote their products.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as government regulations, economic stability, and consumer purchasing power. Countries with stable economies and supportive fiscal policies are experiencing higher growth in the market, as they have a larger consumer base with higher disposable income. Furthermore, increasing urbanization and changing lifestyles in Central Africa are also contributing to the demand for high-quality and convenient baby milk and infant formula products. Moreover, the rising awareness about the benefits of breast milk substitutes and the growing number of working mothers are also fueling the market growth in this region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.