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Baby Cereals & Other Dried Baby Food - Tunisia

Tunisia
  • Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$6.40m in 2024. The market is expected to grow annually by 7.24% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$0.51 are generated in 2024.
  • In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 1.00m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 4.4% in 2025.0.
  • The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.1kg in 2024.

Definition:

The Baby Cereals & Other Dried Baby Food market covers prepared baby food that comes in powdered form and is designed to be mixed with a liquid, such as water or breast milk, to create a semi-solid food product for infants and young children. It is usually made from muesli, rice cereals, and/or grain-based porridge. This type of baby food is easy to digest and enriched with essential vitamins and minerals.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Different types of rice, oatmeal, and multigrain cereals, such as Nestlé Cerelac, Gerber Whole Wheat baby cereals, and Happy Baby Organics oatmeal cereals
  • Porridges
  • Nutritional powder mixes

Out-Of-Scope

  • Cereals and flour not exclusively intended for babies
  • Prepared baby food, such as HiPP baby food jars
  • Snacks such as Happy Baby Organics Superfood Puffs
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Cereals & Other Dried Baby Food Market in Tunisia is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online purchase options. This slow growth rate is impacted by economic conditions and shifting demographic trends.

Customer preferences:
In Tunisia, there is a growing demand for organic and natural baby food products, as parents become more conscious of the ingredients and additives in their children's diets. This trend is also reflected in the Baby Cereals & Other Dried Baby Food Market, with a rise in sales of products made with whole grains and no artificial flavors or preservatives. Additionally, there is a growing preference for locally sourced and sustainable ingredients, reflecting a shift towards more environmentally conscious choices among consumers.

Trends in the market:
In Tunisia, the Baby Cereals & Other Dried Baby Food Market is experiencing a shift towards organic and natural options. This trend is driven by increasing consumer awareness of the benefits of organic products and a growing demand for healthier food options for babies. This trajectory is significant for industry stakeholders as it presents an opportunity for growth and innovation in the market. However, it also poses a challenge for traditional brands to adapt to these changing preferences. Furthermore, the shift towards organic and natural baby food has potential implications for the overall food industry, as it reflects a larger trend towards healthier and more sustainable food choices.

Local special circumstances:
In Tunisia, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is influenced by cultural preferences for traditional baby food and a growing demand for organic options. This market is also impacted by the country's strict food regulations, which require all baby food products to meet specific safety and quality standards before they can be sold. These unique factors create a competitive landscape where companies must cater to these preferences and adhere to strict regulations in order to succeed in the market.

Underlying macroeconomic factors:
The Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market in Tunisia is heavily influenced by macroeconomic factors such as overall economic performance, government policies, and trade agreements. The country's stable economic growth and increasing disposable income have led to a rise in demand for convenience and premium baby food products. Furthermore, the government's initiatives to improve child nutrition and the growing awareness of the importance of early childhood nutrition have also contributed to the market's growth. Additionally, Tunisia's favorable trade agreements with the European Union and other countries have facilitated the import and export of baby food products, further fueling market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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