Baby Cereals & Other Dried Baby Food - Oman

Oman

Highlights

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$13.78m in 2024. The market is expected to grow annually by 1.45% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$2.92 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 1.78m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of -0.9% in 2025.0.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Cereals & Other Dried Baby Food Market in Oman is seeing a slight decline in growth due to certain factors. These include a decrease in birth rates and a shift towards homemade baby food. However, the market is still driven by increasing health consciousness and the convenience of online shopping.

Customer preferences: There has been a notable increase in demand for organic and natural baby food products in Oman, as more parents become aware of the importance of nutrition for their babies. This trend is influenced by the growing health consciousness among consumers, as well as a preference for less processed and chemical-free options. Additionally, the rise in disposable incomes and a focus on providing the best for their babies has also contributed to the growth in demand for high-quality baby food products.

Trends in the market: In Oman, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is driven by increasing awareness among parents about the benefits of chemical-free and nutritious options for their babies. Additionally, there is a growing demand for convenience and time-saving solutions, leading to an increase in the availability of ready-to-eat baby cereals and dried food options. These developments have significant implications for industry stakeholders, as they need to adapt their product offerings to meet the changing preferences of consumers.

Local special circumstances: In Oman, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is influenced by the country's traditional cultural practices of breastfeeding and homemade baby food. This has led to a slower growth rate compared to other markets. Additionally, strict government regulations on food imports and labeling have created barriers for international brands, giving local players a competitive advantage. The market is also impacted by the country's high expat population, with different dietary preferences and purchasing power, driving demand for diverse baby food options.

Underlying macroeconomic factors: The growth of the Baby Cereals & Other Dried Baby Food Market within the Baby Food Market is greatly impacted by macroeconomic factors such as the overall economic health of Oman, global economic trends, government fiscal policies, and other relevant financial indicators. As the country continues to develop and invest in its healthcare infrastructure, the demand for baby cereals and other dried baby food is expected to rise. Additionally, the rising number of working mothers and the increasing disposable income in Oman are also contributing to the growth of the market. However, the market growth may face challenges due to factors like inflation, fluctuating exchange rates, and changing consumer preferences. Overall, the market is expected to experience steady growth in the coming years due to a combination of favorable macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.