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Baby Cereals & Other Dried Baby Food - Nordics

Nordics
  • Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$72.89m in 2024. The market is expected to grow annually by 4.96% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$2.60 are generated in 2024.
  • In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 5.06m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 3.8% in 2025.0.
  • The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.2kg in 2024.

Definition:

The Baby Cereals & Other Dried Baby Food market covers prepared baby food that comes in powdered form and is designed to be mixed with a liquid, such as water or breast milk, to create a semi-solid food product for infants and young children. It is usually made from muesli, rice cereals, and/or grain-based porridge. This type of baby food is easy to digest and enriched with essential vitamins and minerals.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Different types of rice, oatmeal, and multigrain cereals, such as Nestlé Cerelac, Gerber Whole Wheat baby cereals, and Happy Baby Organics oatmeal cereals
  • Porridges
  • Nutritional powder mixes

Out-Of-Scope

  • Cereals and flour not exclusively intended for babies
  • Prepared baby food, such as HiPP baby food jars
  • Snacks such as Happy Baby Organics Superfood Puffs
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Cereals & Other Dried Baby Food Market in the Nordics region is experiencing minimal growth, influenced by factors such as low birth rates and increasing competition from homemade baby food options. However, rising health awareness among parents and the convenience of online purchasing are driving forces for the market's growth.

Customer preferences:
With the rise of health consciousness and the growing trend towards organic and natural products, consumers in the Nordics are increasingly turning towards organic baby food options, including baby cereals and other dried baby food. This shift is driven by the cultural emphasis on health and wellness, as well as the growing awareness of the benefits of organic ingredients for babies. Additionally, the demand for allergen-free and gluten-free options is also on the rise, reflecting the changing dietary preferences of modern parents.

Trends in the market:
In the Nordics, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is witnessing a rise in demand for organic and natural products, as consumers are becoming more health conscious. There is also a growing trend of using online platforms and apps to purchase baby food, as well as access nutritional information and recommendations. This trend is significant as it reflects the increasing importance of convenience and transparency for consumers, and has potential implications for industry stakeholders to adapt their marketing and distribution strategies to cater to these evolving consumer preferences.

Local special circumstances:
In the Nordics, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is heavily influenced by the region's strong emphasis on organic and sustainable products. This is driven by consumer demand for high-quality, natural ingredients and the region's strict regulations on food safety and labeling. The market is also shaped by the high purchasing power and health consciousness of consumers in the region, leading to a demand for premium and innovative baby food products. Additionally, the Nordic countries have a strong tradition of home cooking and a preference for traditional, homemade baby food, which has led to a slower adoption of packaged baby food compared to other markets.

Underlying macroeconomic factors:
The Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is also impacted by macroeconomic factors such as the overall economic climate, consumer spending patterns, and government policies. Countries with stable economic conditions and a growing middle class are likely to experience higher demand for baby food products, while countries with economic instability may see a decline in sales. Additionally, government policies, such as subsidies for baby food products, can greatly influence market growth. Furthermore, changing consumer preferences and increasing health consciousness are also driving the demand for healthier and organic baby food options, which is expected to further boost market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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