Baby Cereals & Other Dried Baby Food - Morocco

Morocco

Highlights

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$37.51m in 2024. The market is expected to grow annually by 6.39% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$0.98 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 4.47m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Cereals & Other Dried Baby Food Market in Morocco has seen minimal growth, influenced by factors such as low birth rates and limited purchasing power. Despite this, the market is expected to grow due to increasing health awareness and the convenience of online shopping for baby food.

Customer preferences: The demand for organic and natural baby food products is on the rise in Morocco, as parents become more health-conscious and opt for healthier options for their babies. This trend is driven by a growing awareness of the benefits of organic and natural ingredients, as well as concerns about the potential harmful effects of chemicals and additives in traditional baby food. Additionally, the increasing number of working mothers in Morocco has led to a demand for convenient and time-saving options, such as ready-to-eat and on-the-go baby food products.

Trends in the market: In Morocco, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is driven by increasing consumer awareness about the benefits of chemical-free baby food and the rising demand for healthier options for infants. Additionally, there is a growing preference for locally produced baby food, as it is perceived to be fresher and more nutritious. This trend is expected to continue, with industry players investing in innovative packaging and marketing strategies to cater to this demand. These developments highlight the need for stakeholders to adapt their production processes and offerings to meet the evolving preferences of consumers in the Moroccan market.

Local special circumstances: In Morocco, the Baby Cereals & Other Dried Baby Food Market within the Baby Food Market is influenced by cultural practices and regulatory policies. For instance, traditional Moroccan cuisine is rich in homemade, organic baby food options, leading to a slower uptake of commercial products. Furthermore, the government has implemented strict regulations on food labeling and advertising, impacting market competition and consumer trust. Additionally, the country's economic growth and rising middle class have resulted in a demand for premium, imported baby food products, providing growth opportunities for international brands.

Underlying macroeconomic factors: The Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is impacted by macroeconomic factors such as global trade policies, consumer buying power, and government regulations. In Morocco, for example, the government has implemented policies to promote local production and reduce dependence on imports, which has led to an increase in the demand for locally produced baby food products. Additionally, the country's growing middle class and rising disposable income have resulted in a higher purchasing power for baby food products, driving market growth. Furthermore, the increasing focus on health and nutrition among parents has led to a rise in demand for organic and natural baby food products, which has further boosted the market in Morocco.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.