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Baby Cereals & Other Dried Baby Food - Jordan

Jordan
  • Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$12.08m in 2024. The market is expected to grow annually by 6.86% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$1.06 are generated in 2024.
  • In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 1.28m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 5.3% in 2025.0.
  • The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.1kg in 2024.

Definition:

The Baby Cereals & Other Dried Baby Food market covers prepared baby food that comes in powdered form and is designed to be mixed with a liquid, such as water or breast milk, to create a semi-solid food product for infants and young children. It is usually made from muesli, rice cereals, and/or grain-based porridge. This type of baby food is easy to digest and enriched with essential vitamins and minerals.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Different types of rice, oatmeal, and multigrain cereals, such as Nestlé Cerelac, Gerber Whole Wheat baby cereals, and Happy Baby Organics oatmeal cereals
  • Porridges
  • Nutritional powder mixes

Out-Of-Scope

  • Cereals and flour not exclusively intended for babies
  • Prepared baby food, such as HiPP baby food jars
  • Snacks such as Happy Baby Organics Superfood Puffs
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Cereals & Other Dried Baby Food Market in Jordan has been experiencing minimal growth, influenced by factors such as low birth rates and the rising popularity of breastfeeding. However, increasing health awareness and convenience offered by online baby food services may drive future growth.

Customer preferences:
With the rise of dual-income households in Jordan, there has been a growing demand for convenience and time-saving products. This trend is reflected in the increasing popularity of baby cereals and other dried baby food, which offer a quick and easy solution for busy parents. Additionally, there has been a shift towards organic and natural options, as health-conscious consumers become more aware of the ingredients in their food. This has led to a rise in demand for organic and locally sourced baby food products in the market.

Trends in the market:
In Jordan, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is experiencing a growing demand for organic and natural baby food products. This trend is driven by an increasing awareness of the importance of healthy and nutritious diets for infants. As a result, there is a shift towards using locally sourced and sustainable ingredients in baby food production. This trend is expected to continue in the coming years, with potential implications for industry stakeholders such as manufacturers, retailers, and consumers. It could lead to more competition in the market and a need for innovative product offerings to meet the changing consumer preferences. Additionally, it could also drive growth in the organic farming sector and contribute to the overall health and well-being of infants in the country.

Local special circumstances:
In Jordan, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is influenced by the country's cultural preference for homemade baby food. This has led to the popularity of locally produced, organic baby food products. Additionally, the government's strict regulations on imported baby food products have created a barrier for international brands, giving local manufacturers a competitive advantage. The market is also driven by the country's high birth rate and increasing awareness about nutrition and healthy eating for infants.

Underlying macroeconomic factors:
The Baby Cereals & Other Dried Baby Food Market in Jordan is impacted by a variety of macroeconomic factors. Global economic trends, such as fluctuations in commodity prices and currency exchange rates, can affect the cost of raw materials and production, ultimately influencing the market prices of baby food products. Additionally, the national economic health of Jordan, including its GDP growth rate, inflation rate, and unemployment rate, can also impact consumer spending and purchasing power, thus influencing the demand for baby cereals and other dried baby food. Fiscal policies, such as taxes and subsidies, can also affect the production and sales of baby food products in Jordan. Other relevant financial indicators, such as consumer confidence and household income, can also influence the market performance of the Baby Cereals & Other Dried Baby Food Market in Jordan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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