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Baby Cereals & Other Dried Baby Food - Bhutan

Bhutan
  • Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$620.30k in 2024. The market is expected to grow annually by 11.07% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to total population figures, per person revenues of US$0.78 are generated in 2024.
  • In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 83.44k kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 8.9% in 2025.0.
  • The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.1kg in 2024.

Definition:

The Baby Cereals & Other Dried Baby Food market covers prepared baby food that comes in powdered form and is designed to be mixed with a liquid, such as water or breast milk, to create a semi-solid food product for infants and young children. It is usually made from muesli, rice cereals, and/or grain-based porridge. This type of baby food is easy to digest and enriched with essential vitamins and minerals.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Different types of rice, oatmeal, and multigrain cereals, such as Nestlé Cerelac, Gerber Whole Wheat baby cereals, and Happy Baby Organics oatmeal cereals
  • Porridges
  • Nutritional powder mixes

Out-Of-Scope

  • Cereals and flour not exclusively intended for babies
  • Prepared baby food, such as HiPP baby food jars
  • Snacks such as Happy Baby Organics Superfood Puffs
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Cereals & Other Dried Baby Food Market in Bhutan has been experiencing modest growth, impacted by factors such as low birth rates and changing dietary preferences. Despite this, the market is driven by increasing awareness of nutrition and convenience of online purchasing options.

Customer preferences:
As Bhutan's economy continues to grow, there has been a noticeable increase in demand for premium and organic baby food products. This trend is driven by the country's strong emphasis on natural and sustainable living, as well as the rising awareness of the importance of proper nutrition for infants. Furthermore, with the increasing number of working mothers, there has been a shift towards convenient and easy-to-prepare baby food options, such as dried baby cereals. This trend is expected to continue as more families prioritize convenience and health-consciousness in their purchasing decisions.

Trends in the market:
In Bhutan, there is a growing demand for organic and natural baby food products, as parents become more conscious of the ingredients used in their children's food. This trend is driven by a shift towards healthier and more sustainable lifestyles, which has led to increased demand for locally sourced and minimally processed baby food options. This trend is expected to continue, with potential implications for industry stakeholders such as manufacturers, retailers, and distributors, who may need to adapt their product offerings to meet the changing preferences of consumers. Additionally, this trend may also present opportunities for companies to tap into the growing market for organic and natural baby food products in Bhutan.

Local special circumstances:
In Bhutan, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is heavily influenced by the country's cultural beliefs and practices. Bhutanese parents prioritize locally-sourced and organic foods for their babies, leading to a demand for traditional homemade baby food. Additionally, the country's strict regulations on imported food products drive the popularity of locally-produced baby food. These unique factors shape the market dynamics and create a demand for specialized, premium baby food options in Bhutan.

Underlying macroeconomic factors:
The growth of the Baby Cereals & Other Dried Baby Food Market within The Food market is also influenced by macroeconomic factors such as consumer spending power, population growth, and government policies. Countries with a growing middle-class population and stable economic conditions are experiencing higher demand for baby cereals and dried baby food. Additionally, government initiatives to promote healthy eating habits and reduce malnutrition are driving the market growth. However, economic downturns and currency fluctuations can negatively impact market performance by affecting consumer purchasing power and production costs.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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