Paint, Wallpaper & Supplies - Tunisia

In Tunisia, the revenue generated in the Paint, Wallpaper & Supplies market in 2024 is recorded at US$156.40m.
It is projected that this market will experience an annual growth rate of 2.40% (CAGR 2024-2029).
When compared on a global scale, United States generates the highest revenue in this market segment, amounting to US$52bn in 2024.
In terms of per capita figures, the revenue generated per person in Tunisia in 2024 is US$12.45.
Tunisia's growing demand for eco-friendly and locally sourced paint products reflects a strong commitment to sustainable development.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The Paint, Wallpaper & Supplies Market in Tunisia is experiencing minimal growth due to factors such as low consumer demand for DIY projects and limited availability of high-quality products. This is impacting the market's growth rate, which remains negligible.

Customer preferences: As the popularity of DIY projects continues to rise, consumers in Tunisia are increasingly looking for convenient and affordable ways to improve their living spaces. This has led to a growing demand for eco-friendly and sustainable paint and wallpaper options. Additionally, there is a shift towards more personalized and unique home decor styles, leading to increased interest in DIY wallpaper and stenciling kits. These preferences align with the country's growing focus on sustainability and individual expression in home design.

Trends in the market: In Tunisia, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is seeing an increase in demand for eco-friendly and sustainable products. This trend is driven by a growing awareness of environmental issues and consumer preferences for environmentally-friendly options. As a result, retailers are expanding their product offerings to include more eco-friendly options, while manufacturers are innovating new sustainable materials and production methods. This trend is expected to continue, creating opportunities for retailers and manufacturers to differentiate themselves and meet consumer demands. Additionally, the government has implemented policies to promote sustainability, further driving the growth of this trend.

Local special circumstances: In Tunisia, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by the country's agricultural sector. The demand for paint and related supplies is closely tied to the success of the farming industry, as many farmers use these products for their homes and equipment. Additionally, the country's strict regulations on building materials require specific certifications for paint and wallpaper, creating a unique market dynamic compared to other countries. The cultural preference for vibrant colors and intricate designs also sets Tunisia apart and drives the use of these products in both residential and commercial spaces.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Tunisia is influenced by macroeconomic factors such as consumer spending, economic policies, and investment in infrastructure. With a growing population and increasing disposable income, consumers are more likely to engage in DIY projects and purchase home improvement products. Additionally, government efforts to stimulate economic growth and investment in housing and construction projects are driving the demand for paint, wallpaper, and supplies. However, market growth may be hindered by fluctuations in global trade, currency exchange rates, and inflation rates, which can impact the cost of raw materials and prices of finished products.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.