Paint, Wallpaper & Supplies - Morocco

In Morocco, the revenue generated in the Paint, Wallpaper & Supplies market in 2024 amounts to US$432.00m.
It is projected that this market will experience an annual growth rate of 3.92% (CAGR 2024-2029).
When compared to other countries worldwide, United States generates the highest revenue in this market segment, with a total of US$52bn in 2024.
In terms of per capita figures, the revenue generated per person in Morocco in 2024 is US$11.31.
In Morocco, there is a growing demand for eco-friendly and natural paint options in the Paint, Wallpaper & Supplies market.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The DIY & Hardware Store Market in Morocco is experiencing minimal growth due to factors such as limited consumer interest in DIY projects and a lack of investment in home improvement. The Paint, Wallpaper & Supplies Market is particularly impacted, with a low growth rate attributed to the slow economic recovery and declining home ownership rates.

Customer preferences: As the DIY trend continues to grow in Morocco, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is seeing a rise in eco-friendly and sustainable products. This shift is driven by a growing awareness of environmental concerns and a desire for more natural, non-toxic options. Additionally, consumers are also gravitating towards DIY options for home improvement projects as a way to save money and express their creativity.

Trends in the market: In Morocco, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a surge in demand for sustainable and eco-friendly products. This trend is driven by growing environmental awareness among consumers and government initiatives promoting sustainable practices. Additionally, there is a rising preference for DIY home improvement projects, leading to an increase in sales of DIY paint and wallpaper kits. This trend is expected to continue, providing opportunities for industry stakeholders to tap into a growing market segment and differentiate themselves through environmentally-friendly offerings.

Local special circumstances: In Morocco, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by the country's unique cultural heritage. Moroccan architecture and design heavily incorporates intricate and colorful patterns, leading to a high demand for unique and decorative paint and wallpaper options. Additionally, the country's government has implemented regulations to promote local manufacturing and reduce import reliance, impacting market dynamics.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Morocco is influenced by macroeconomic factors such as economic stability, consumer spending, and public investments in infrastructure and housing. As the global economy continues to recover from the COVID-19 pandemic, Morocco’s economic growth is expected to rebound, leading to increased consumer confidence and spending. Furthermore, government initiatives to promote affordable housing and infrastructure development, such as the National Urban Renewal Program, are likely to drive demand for paint, wallpaper, and other home improvement supplies in the country. However, fluctuating exchange rates and changes in fiscal policies could impact market performance in Morocco’s highly import-dependent paint and wallpaper market.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.