Paint, Wallpaper & Supplies - Eastern Africa

In Eastern Africa, the revenue in the Paint, Wallpaper & Supplies market in 2024 amounts to US$4.52bn.
This market segment is expected to experience an annual growth rate of 3.28% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this market, reaching US$52bn in 2024.
In terms of per capita figures, the revenue generated per person in Eastern Africa is US$9.84 in 2024.
In Eastern Africa, the demand for eco-friendly paint and wallpaper options is on the rise, reflecting the region's growing focus on sustainability and environmental consciousness.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The DIY & Hardware Store Market in Eastern Africa is currently experiencing negligible growth. Factors such as high prices, limited consumer spending, and competition with informal markets are impacting this slow growth rate. However, the market still shows potential for growth, with increasing demand for DIY projects and home renovations in the region.

Customer preferences: Consumer preferences in the Paint, Wallpaper, and Supplies Market within the DIY & Hardware Store Market in Eastern Africa have shown a growing demand for eco-friendly and sustainable products. This trend is driven by an increasing awareness of environmental issues and a desire for healthier living spaces. In addition, the rise in do-it-yourself home improvement projects has led to a preference for easy-to-use and non-toxic products. As a result, many retailers in the region are now offering a wider range of environmentally friendly paint, wallpaper, and supplies to cater to this emerging trend.

Trends in the market: In Eastern Africa, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a rise in online sales and home delivery options, with the increasing demand for convenient and contactless shopping methods. In addition, there is a growing trend of using eco-friendly and sustainable paint and wallpaper products, in line with global efforts towards sustainability. These trends are significant as they cater to the evolving consumer preferences and present opportunities for industry players to expand their customer base. However, implementing these trends may require investments in technology and supply chain management, which could be a challenge for smaller businesses.

Local special circumstances: In Eastern Africa, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is influenced by unique factors such as limited access to imported products due to geographical restrictions, leading to a preference for locally sourced materials. This, combined with the region's strong cultural ties to traditional artisanal methods, has created a thriving market for locally-made paint and wallpaper. Additionally, strict government regulations on the import and sale of certain chemicals and materials have also shaped the dynamics of this market, making it distinct from other regions.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Eastern Africa is impacted by various macroeconomic factors, such as the overall economic growth of the region, government policies promoting construction and home renovation industries, and the availability of raw materials. Additionally, global economic trends, such as fluctuations in exchange rates and trade policies, also have a significant influence on the market's performance. With the increasing demand for DIY products, favorable economic conditions in Eastern Africa are likely to drive market growth, while economic instability or unfavorable policies may hinder market growth.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.