Paint, Wallpaper & Supplies - Central & Western Europe

In Central & Western Europe, the revenue generated in the Paint, Wallpaper & Supplies market in 2024 amounts to US$9.13bn.
It is projected to experience an annual growth rate of 2.21% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this market, amounting to US$52bn in 2024.
In terms of per capita income, each person in Central & Western Europe generates US$27.21 in revenue in 2024.
In Germany, there is a growing trend towards eco-friendly paints and wallpapers, with consumers becoming more conscious of the environmental impact of their home decor choices.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The DIY and Hardware Store Market in Central and Western Europe is facing negligible growth due to factors such as low consumer spending, high competition, and a slowing economy. However, the demand for paint, wallpaper, and supplies continues to be driven by the increasing popularity of DIY projects and home renovations. The convenience of online shopping and rising awareness about health hazards of traditional paints and wallpapers also contribute to the market's modest growth.

Customer preferences: The DIY & Hardware Store Market in Central & Western Europe is witnessing a rising trend towards sustainable paint and wallpaper options. This is driven by increased consumer awareness about the environmental impact of traditional materials, as well as a growing desire for eco-friendly home products. Additionally, there has been a shift towards DIY projects for home improvement, with consumers opting for creative and personalized solutions using paints and wallpapers. This trend is particularly popular among younger demographics, who are seeking unique and budget-friendly ways to decorate their living spaces.

Trends in the market: In Central & Western Europe, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market has seen a rise in environmentally friendly products, as consumers become increasingly conscious of their carbon footprint. This trend is driven by government initiatives promoting sustainable practices, and the growing demand from environmentally-conscious consumers. Suppliers are responding by offering eco-friendly paint and wallpaper options, and hardware stores are expanding their ranges to cater to this demand. This trend is expected to continue, with potential implications for industry stakeholders including increased competition and the need for innovative, sustainable product offerings.

Local special circumstances: In Central & Western Europe's Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market, local factors such as strict environmental regulations and high quality standards play a significant role in shaping market dynamics. For instance, countries like Germany and Switzerland have strict regulations for the use of toxic chemicals in paints and wallpapers, leading to a surge in demand for eco-friendly options. Additionally, cultural preferences for DIY home renovation projects also drive the demand for a wide range of paint and wallpaper options in this region.

Underlying macroeconomic factors: The growth of the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily impacted by macroeconomic factors such as consumer confidence, economic stability, government policies, and global economic trends. Countries with strong economic growth and higher disposable incomes are likely to have a higher demand for DIY and home improvement products, leading to an increase in the market. Additionally, government initiatives such as tax incentives and subsidies for home renovation projects can also stimulate market growth. However, economic downturns and financial instability can result in reduced consumer spending and a slowdown in the market.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.