Paint, Wallpaper & Supplies - Austria

In Austria, the revenue in the Paint, Wallpaper & Supplies market is estimated to reach US$207.30m in 2024.
It is projected to experience an annual growth rate of 0.87% (CAGR 2024-2029).
Comparing this to other countries worldwide, United States generates the highest revenue with US$52bn in 2024.
When considering the total population, per person revenues amount to US$23.09 in 2024.
"The demand for eco-friendly and sustainable paint and wallpaper products is on the rise in Austria, driven by the country's strong commitment to environmental protection."

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The DIY & Hardware Store Market in Austria is experiencing negligible growth, with the Paint, Wallpaper & Supplies market being heavily impacted. Factors such as economic uncertainty and low consumer confidence are contributing to this trend.

Customer preferences: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is witnessing a growing preference for eco-friendly and sustainable options. This trend is driven by increasing awareness and concern for the environment, as well as a shift towards healthier, non-toxic living. As a result, there is a demand for low or zero VOC (volatile organic compound) paints and wallpapers, as well as natural and organic paintbrushes and supplies. This trend is expected to continue as consumers become more conscious of the impact of their choices on the planet.

Trends in the market: In Austria, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is seeing an increase in online sales and the use of digital tools among consumers. Retailers are investing in e-commerce platforms to cater to the growing trend of online shopping. This shift towards digitalization has led to the emergence of virtual design tools and augmented reality apps, allowing customers to visualize their paint and wallpaper choices before purchasing. This trend is expected to continue, with the potential for integrating online and in-store experiences to create a seamless shopping journey for consumers. Industry stakeholders must adapt to these changes and invest in digital capabilities to stay competitive in the market.

Local special circumstances: In Austria, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by the country's strict environmental regulations. DIY and hardware stores must adhere to strict guidelines for selling and disposing of paints and chemicals. Additionally, the geography of Austria, with its mountainous terrain, can pose challenges for transportation and delivery of large quantities of paint and supplies. This has led to the development of smaller, local hardware stores that cater to specific regions and their unique needs, creating a more diverse and localized market.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market in the DIY & Hardware Store Market is greatly impacted by various macroeconomic factors. The global economic trends, including the rise in consumer spending and increasing urbanization, have contributed to the growth of this market. At a national level, government policies and funding for home improvement projects also play a key role in driving the demand for paint, wallpaper, and supplies. Moreover, the fiscal policies, such as tax laws and regulations, can affect the overall performance of the market. Additionally, the increasing focus on sustainable and environmentally friendly products has also influenced consumer purchasing decisions in this market.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.