Lawn & Garden - Nordics | Statista Market Forecast

In 2024, the Lawn & Garden market in the Nordics is projected to generate a revenue of US$5.14bn.
This market segment is anticipated to experience an annual growth rate of 3.26% (CAGR 2024-2029).
When compared globally, United States leads the way with a revenue of US$133bn in 2024.
In terms of per capita revenue, each person in the Nordics is expected to generate US$183.10 in 2024.
In the highly eco-conscious Nordics, the lawn and garden market is seeing a rise in demand for organic and sustainable products.

Definition:

In the segment Lawn & Garden, the focus lies on products that help homeowners and landscapers create and maintain attractive and functional outdoor living spaces. Included in this segment are plants, gardening tools, gardening plant supplies, and outdoor power equipment. Outdoor accessories, such as umbrellas and sunshades, and outdoor storage, such as a garden house, as well as non-electric grills and garden décor are also part of the segment.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. Outdoor lamps are not included in this segment but can be found in the Lamps & Lighting segment of the Furniture market. For more information on the displayed data, click the info button on the right hand side of each box.

Gardening tools & outdoor power equipment
Plants & gardening supplies
Outdoor storage
Non-electric grills and supplies
Garden décor

Outdoor & garden furniture
Outdoor lamps
Farm and ranch supplies
Aquatic plants

The Lawn & Garden Market in the Nordics nan is experiencing slow growth due to factors such as limited demand for DIY & Hardware products, low consumer spending, and lack of innovation in the market. Despite this, there is still potential for growth in the future as digital technologies and online services continue to gain traction in the region.

Customer preferences: With a growing focus on sustainability and environmental awareness, consumers in the Nordics are increasingly seeking eco-friendly and organic lawn and garden products at DIY and hardware stores. This trend is driven by a cultural emphasis on nature and responsible living. There is also a rising demand for smart gardening solutions that help save water and energy. As the population ages, there is also a shift towards low-maintenance gardening options, such as artificial lawns and container gardening, catering to the needs of the busy and aging population.

Trends in the market: In the Nordics, the Lawn & Garden Market within the DIY & Hardware Store Market is seeing a rise in eco-friendly and sustainable gardening practices. This trend is driven by increasing environmental awareness and the demand for chemical-free products. Additionally, there is a growing preference for urban gardening, with consumers looking for innovative solutions for small space gardening. This trend is expected to continue as consumers prioritize health and wellness, and industry players may need to adapt their offerings to cater to this demand.

Local special circumstances: In the Nordics, the Lawn & Garden Market within the DIY & Hardware Store Market is heavily influenced by the region's long winter season and short summers. This results in a higher demand for winter products such as snow shovels and ice scrapers, and a shorter sales window for summer products such as lawn mowers and gardening tools. Additionally, the strong emphasis on sustainability and eco-friendliness in the Nordics also drives the demand for environmentally-friendly and energy-efficient products in the Lawn & Garden Market.

Underlying macroeconomic factors: The performance of the Lawn & Garden Market within the DIY & Hardware Store Market in the Nordic countries is heavily dependent on macroeconomic factors such as economic stability, consumer confidence, and government policies. Countries with a strong economy and stable political climate tend to have a higher demand for outdoor products and are more willing to spend on lawn and garden products. Similarly, favorable fiscal policies and government initiatives to promote sustainable gardening practices can also drive market growth. On the other hand, economic downturns and uncertainty can lead to a decline in consumer spending and negatively impact the market. Furthermore, changing demographic trends such as an aging population and a growing interest in outdoor living and DIY activities also influence market growth in the region. Overall, a combination of these macroeconomic factors plays a significant role in shaping the performance of the Lawn & Garden Market in the Nordics.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Gardening is becoming an increasingly popular pastime in the United States. The pandemic freed up a lot of spare time for many homeowners, allowing them to remodel and redecorate their homes and lawns. Not only has this led to an increase in home improvement projects, but also to a measurable growth of the garden equipment and plants market. In 2020, the combined sales of building materials and garden equipment grew by 14 percent compared to the year before, at more than 425 billion U.S. dollars. Similarly, that same year the market size of the plant and flower growing industry increased, recovering from a sales dip in 2019.