Floor Covering - Tunisia

Tunisia

Highlights

In Tunisia, the revenue generated in the Floor Covering market in 2024 amounts to US$17.70m.
Looking ahead, the market is projected to grow annually by 2.82% (CAGR 2024-2029).
When compared globally, United States leads in terms of revenue, generating US$6bn in 2024.
In relation to the total population figures, per person revenues amount to US$1.41 in 2024.
Tunisia is experiencing a surge in demand for locally sourced, handcrafted floor coverings, highlighting the country's rich cultural heritage.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In Tunisia, the DIY & Hardware Store Market for Floor Coverings is experiencing negligible growth due to various factors. Limited consumer awareness and lack of access to digital technologies are impacting the growth rate. Convenience of online services is not fully utilized.

Customer preferences: As consumers become more environmentally conscious, there is a growing trend towards sustainable and eco-friendly floor covering options within the DIY & Hardware Store Market. This is driven by a shift in lifestyle factors and cultural values that prioritize reducing carbon footprint and promoting eco-conscious living. As a result, there is a rise in demand for products made from recycled materials, bamboo, cork, and other sustainable materials, as well as DIY tutorials on how to install them. This trend is expected to continue as consumers become more conscious of their environmental impact and seek out sustainable alternatives for their home improvement needs.

Trends in the market: In Tunisia, the Floor Covering Market within the DIY & Hardware Store Market is seeing a shift towards sustainable and eco-friendly options. Consumers are increasingly conscious of their carbon footprint and are seeking out flooring materials made from recycled or renewable materials. This trend is expected to continue as government initiatives and consumer demand for environmentally friendly products drive the market. Additionally, there is a growing interest in DIY projects, with consumers looking for cost-effective solutions for their home renovations. This presents an opportunity for hardware stores to offer diverse floor covering options and cater to the DIY trend. However, it also poses challenges for industry stakeholders to keep up with the rapidly evolving market and meet the changing demands of consumers.

Local special circumstances: In Tunisia, the Floor Covering Market within the DIY & Hardware Store Market is influenced by the country's geographical location, which provides a diverse range of locally-sourced materials for floor coverings. The cultural preference for intricate tile patterns and traditional designs also drives the market demand. Additionally, the government's regulations on building construction and maintenance play a crucial role in shaping the market by promoting the use of certain types of floor coverings.

Underlying macroeconomic factors: The Floor Covering Market within the DIY & Hardware Store Market in Tunisia is also significantly impacted by macroeconomic factors. Global economic trends, such as trade and investment policies, have a direct influence on the demand for floor covering products within the country. National economic health, including factors like GDP growth and consumer spending, also play a crucial role in shaping the market. Fiscal policies and financial indicators, such as interest rates and inflation rates, can impact consumer purchasing power and ultimately affect the performance of the floor covering market. Furthermore, government investments in infrastructure and construction projects can also drive demand for floor covering products, as well as the overall economic stability of the country.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.