DIY & Hardware Store - Central & Western Europe

In Central & Western Europe, the revenue generated in the DIY & Hardware Store market in 2024 amounts to US$202.50bn.
It is projected that the market will experience an annual growth rate of 2.50% from 2024 to 2029 (CAGR 2024-2029).
When compared globally, it is noteworthy that China generates the highest revenue in this market, reaching a staggering US$785bn in 2024.
In terms of per capita revenue, it can be observed that in 2024, each person in Central & Western Europe contributes US$603.60 to the total revenue in the DIY & Hardware Store market.
Germany's DIY and hardware store market is experiencing a surge in demand for eco-friendly and energy-efficient products.

Definition:

The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.

Structure:

The market is divided into seven different segments:

The Paint, Wallpaper & Supplies segment includes products used for interior and exterior decoration, renovation, and protection of residential buildings.
The Tools & Machines segment consist of products used for construction, maintenance, and repair tasks.
The Hardware & Building Materials segment includes a diverse range of products that play an important role in the structure, safety, and functionality of a building.
The Lawn & Garden segment encompasses products that help homeowners and landscapers to create and maintain attractive and functional outdoor living spaces.
The Heating & Cooling segment focuses on produts that help regulate indoor temperatures, ensuring comfort, energy efficiency, and air quality in homes.
The Bathroom Hardware segment includes products designed to enhance the functionality and appearance of bathrooms.
The Floor Covering segment encompasses products that serve to protect the floor, enhance the appearance of the room, provide insulation and comfort, and can add value to a property.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Tools such as power tools and hand tools
Hardware such as products related to safety and security
Lawn & Garden such as gardening tools and plant supplies
Heating & Cooling systems such as air conditioners and heaters
Bathroom fixtures such as toilets, faucets, and sinks
Floor Coverings such as parquet panels

Electrical supplies such as power inlets and extension cords
Household appliances such as refrigerators and dishwashers
Hardware services such as preventitive maintenance contracts
Professsional contruction machinery such as cement mixers
Air treatment devices such as purifiers and humidifiers

The DIY & Hardware Store market in Central & Western Europe has seen limited growth due to factors such as saturation and competition from online retailers. However, sub-markets such as Floor Covering and Paint still show potential for growth due to increased demand for home renovation projects. Additionally, the growing trend of sustainable and eco-friendly products is expected to drive sales in the Hardware & Building Materials sector. The market is also influenced by rising consumer preference for DIY projects and the convenience of online shopping. Overall, the DIY & Hardware Store market in Central & Western Europe is expected to see slow but steady growth in the coming years.

Customer preferences: In the DIY & Hardware Store Market in Central & Western Europe, there has been a notable shift towards eco-friendly and sustainable products, reflecting the growing consciousness around environmental issues. Consumers are increasingly opting for products that use renewable materials and promote recycling, as well as seeking out more energy-efficient options. This trend is driven by the rising awareness of the impact of consumer choices on the environment and the desire to make more responsible purchasing decisions. Additionally, the younger generation, in particular, is placing a greater emphasis on ethical and sustainability considerations when making purchasing decisions.

Trends in the market: In Central & Western Europe, the DIY & Hardware Store Market is seeing a surge in online sales, driven by the increasing trend of DIY and home improvement projects during the pandemic. This has led to a rise in e-commerce platforms and digital tools, such as virtual home design and planning software. Additionally, there is a growing demand for sustainable and environmentally-friendly products, with consumers willing to pay a premium for eco-friendly options. This trend is expected to continue, with the potential to transform the industry and create new opportunities for retailers and suppliers alike.

Local special circumstances: In Central & Western Europe, the DIY & Hardware Store Market is heavily influenced by the region's high disposable income and the cultural preference for home improvement projects. Additionally, the region's strict building codes and regulations result in a high demand for reliable and high-quality tools and equipment. This has also led to the rise of online DIY resources and e-commerce platforms, catering to the DIY trend and increasing competitiveness in the market. Moreover, the region's green initiatives have also influenced the market, with a growing demand for sustainable and eco-friendly products, driving innovation and growth in the industry.

Underlying macroeconomic factors: The DIY & Hardware Store Market in Central & Western Europe is heavily influenced by macroeconomic factors such as economic stability, consumer purchasing power, and government policies. As the region continues to recover from the global economic downturn, consumer confidence is increasing, leading to higher spending on home improvement and DIY projects. Additionally, favorable fiscal policies and investments in infrastructure are creating a conducive environment for the growth of the market. With an aging population and a rise in home ownership, the demand for DIY and hardware products is expected to remain strong, further driving the growth of the market.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Building and renovating homes involves general contractors and subcontractors who build new homes and remodel existing homes. Home renovation projects also encompass the remodeling of external structures such as gardens, garages, and lawns. The total U.S. home improvement expenditure amounted to 566 billion U.S. dollars in 2022. Homeowners undertake home improvement to make residential properties more comfortable, upgrade air conditioning and heating systems, waterproof roofs and basements, soundproof rooms, and to extend their homes and boost energy savings.