Night & Underwear - Central & Western Europe
Central & Western Europe- In 2024, the revenue generated in the Night & Underwear market in Central & Western Europe amounted to US$3.17bn.
- It is expected that this market will experience an annual growth rate of 2.63% (CAGR 2024-2029).
- When compared to global figures, United States leads in terms of revenue generation, with a total of US$6bn in 2024.
- Considering the population size, the per person revenue in the Night & Underwear market in Central & Western Europe is projected to be US$9.44 in 2024.
- Looking ahead to 2029, the volume of the Night & Underwear market is expected to reach 339.5m pieces.
- Additionally, there will be a slight volume growth of 0.4% in 2025.0.
- In terms of average volume per person, it is anticipated that each individual in Central & Western Europe will contribute 1.0pieces to the Night & Underwear market in 2024.
- In Central & Western Europe, the demand for luxury nightwear and underwear brands is on the rise, with consumers in countries like France and Italy showing a strong preference for high-end, designer options.
- Key regions:
- Europe,
- Malaysia,
- Germany,
- India,
- United States
Definition:
Men’s underwear includes underpants (briefs and boxers), bathrobes, and nightwear.
Additional Information:
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit, sustainable apparel share, and sales channels. Online channel distribution refers to the purchase of physical goods in online retail. In other words, the purchase is concluded via the internet – on a desktop PC, tablet, or smartphone. The offline distribution channel covers all purchases in stationary stores made via telesales or mail orders (e.g., print catalogs).
In-Scope
- Underpants (briefs and boxers)
- Nightwear
- Bathrobes
Out-Of-Scope
- Singlets
- Swimwear
- T-Shirts
- Socks
- Hosiery
