Wine - North America

North America

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Wine market amounts to US$49.6bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$28.9bn in 2024.
Revenue, combined amounts to US$78.5bn in 2024.
The revenue, at home is expected to grow annually by 2.17% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$40bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$97.26 are generated in 2024.
In the Wine market, volume, at home is expected to amount to 4.2bn L by 2024.
Volume, out-of-home is expected to amount to 714.0m L in 2024.
Volume, combined is expected to amount to 4.9bn L in 2024.
The Wine market is expected to show a volume growth, at home of -0.1% in 2025.0.
The average volume per person, at home in the Wine market is expected to amount to 8.23L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Wine market in North America has been experiencing significant growth in recent years.

Customer preferences: One of the key factors driving the growth of the Wine market in North America is the changing customer preferences. Consumers are increasingly seeking out high-quality wines, and are willing to pay a premium for them. This shift in preference towards premium wines has led to an increase in the demand for premium wine brands from both domestic and international producers. Additionally, there has been a growing interest in organic and sustainable wines, as consumers become more conscious of their health and environmental impact. This has prompted winemakers to focus on producing wines that are organic, sustainable, and eco-friendly.

Trends in the market: One of the major trends in the Wine market in North America is the rise of e-commerce. With the increasing popularity of online shopping, consumers are now able to purchase wines from the comfort of their own homes. This has made it easier for consumers to access a wide variety of wines from different regions and producers. Furthermore, the rise of online wine clubs and subscription services has allowed consumers to discover new and unique wines that they may not have otherwise come across. Another trend in the market is the growing interest in wine tourism. North America is home to several renowned wine regions, such as Napa Valley in California and the Okanagan Valley in Canada. Wine enthusiasts are increasingly visiting these regions to learn about the winemaking process, taste different wines, and experience the unique landscapes and cultures associated with wine production. This has created a boost in tourism and has contributed to the overall growth of the Wine market in North America.

Local special circumstances: The Wine market in North America is also influenced by local special circumstances. For example, in the United States, the three-tier system of alcohol distribution has a significant impact on the market. This system requires alcohol producers to sell their products to wholesalers, who then sell to retailers, who finally sell to consumers. This system can create challenges for smaller wineries, as they may struggle to find distribution partners and gain access to retail shelves. However, it also provides opportunities for wholesalers and retailers to curate a diverse selection of wines for consumers.

Underlying macroeconomic factors: Several macroeconomic factors contribute to the growth of the Wine market in North America. Firstly, the region has a large and affluent consumer base, which provides a strong demand for wines. Additionally, the North American economy has been relatively stable in recent years, with low unemployment rates and increasing disposable incomes. This has allowed consumers to spend more on luxury goods, including premium wines. Lastly, the North American market benefits from a well-established infrastructure, including efficient transportation and logistics networks, which enables the smooth distribution of wines across the region. Overall, the Wine market in North America is experiencing growth due to changing customer preferences, the rise of e-commerce and wine tourism, local special circumstances, and favorable macroeconomic factors. As consumers continue to seek out high-quality wines and explore new and unique offerings, the market is expected to further expand in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.